SwissTV, VOD (R)evolution

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Logo swisstv
Last Thursday I attended to a presentation of an interesting young swiss company called SwissTV. The main subject: a new offer of VOD (Video on Demand) for Switzerland.
swisstv box
After work, you are in the mood for a good Film@home evening. No social life for once and just a cool, chill-out evening in front of a good movie. Everything is perfect a part the fact that you still need to find that DVD of movie you want to watch. You might have loads of time to go by the Video club around the corner, or you might be just like most of people: hoping the automatic distributor will work as the video club will be already closed… Well, modern life is evolving fast and the way we spend our time too. I do not know for you, but I have been dreaming for the past 5 years to be able to go to the video club on time…never made it :-(. So most of the time, what were my options for a good movie: iTune store or illegal streaming… Here in Switzerland, the options are not so many and the existing ones are quite poor in a way.

itunes store films switzerlandFor iTunes, welcome to the swiss exception. In deed, Apple iTunes store was build with a simple rule: one country, one language. Simple when you are living in the USA or in France. But what about Switzerland with its 4 official languages + english thanks to many foreigners? Well, it is a mess. Apple took german as main language, so good luck to find your way if you are looking for a film in french or english. Not appropriated. Moreover, iTunes presents dozens of thousands of movies, TV series and documentaries. How can we choose? You can either spend hours looking for the perfect video or of course you can count on their sophisticated algorythm to choose for you. How? Well, it is a clever equation between people’s ratings, number of views, probable some rationale linked to what you already watched. Welcome to Genius. But the system has a limit. This way of “advising” brings us to an extreme cultural situation: today 90% of views are made on less than 5% of the content. The more you watch something, the more you watch it!. So we need to diversify media libraries and not centralize the content.

dvdfly.chOf course there are a couple of local VOD like DVDFly.ch but you better not be a MAC user, not compatible and prices are not competitive. You can also get their box, more classical and the offer is not exactly clear. Only 2,000 films in VOD and of course more than 20,000 DVDs that you can get by the post. Forget it,
too long. You can also use your X-Box with HD Zune but too expensive. So of course then you get into illegal streaming. It is cheap but you get the quality you deserve: poor. As we say: “you pay peanuts, you get monkeys”.

So, that is why I was motivated to discover an alternative to all of these. SwissTV is a young company born in 2009 thanks to the aim of a small group of friends sharing the passion for Cinema. Their mission: to propose the best choice in terms of VOD in Switzerland. As a Swiss company, they propose quality, freedom, choice and reliability. All wrapped in a cutting-edge design.
swissTV box

This is how I discovered the SwissTV box. No subscriptions, the freedom to choose what you want, when you want. A true 1080p HD quality for a fair price (cheaper than most of competitors). They have launched their box in november 2010 and they have already almost 3,000 clients totally convinced by the offer. You can find all the details on their website: http://www.swisstv.ch.

harry potter 7As we can imagine, the world of movies is a tuff one and the nice guys from SwissTV needed to enter this world made of the powerfuls “Majors” like Universal, Warner and so on… Today they have gathered around 4,000 films and they hope they will grow the catalog. No worries, you can find all the bigA streetcar named desire blockbusters like Harry Potter or Pirates of the Caribbean. But you can also find real “pearls” of the world cinema like 1951″ Streetcar named Desire” with Marlon Brando, Chaplin 1936 “Modern Times” or Truffauts 1980 “The Last Metro”.

I was hoping to see a first catalog of Swiss movies or even other short-films, alternative labels… but it seems it is a lot of work to get them in terms of copyrights and contracts. But the SwissTV team said they are working on it.  They also have an interesting choice of Documentaries issued by the BBC and for TVSeries, we still need to wait a little bit.

Concerning the box itself, it has a a reasonable and honorable connectivity:
swissTV connections

– HDMI output
– Video RCA (CVBS)
– Dual RCA for analog stereo output
– Scarf output
– 12V-2A Power input
– Ethernet 10/100 Base TX-RJ-45
– WIFI IEEE 802.11 b/g/n connection
– Digital Audio output (SPDIF)
– USB Connector
– Master Switch on/off

As we can see, SwissTV is the only box in Switzerland with WIFI connection. The box helps to manage your films, accounts and credits. You can either load your credit account via your preferred credit card or thanks to SwissTV cards available on their website.

swisstv remote controlswisstv remote controlAs SwissTV is a swiss company one point is important to note: Design. As you can see the Box itself or event the Remote control is very design oriented in a “Less is more” philosophy. Only 12 buttons for a multimedia remote control… just great. If you need to have this object in your living room, you may be looking for something nice.

Some interesting features:
– pre-download films during the day and watch it in the evening.
–  receive email alerts on new films availability
– use of smooth-streaming (film quality adapted to your bandwidth – no buffering).

To discover all prices and conditions, I let you check the company website.

Last but not least, SwissTV is organizing a online contest on their facebook fan page. It is a movie quizz.
swisstv facebook viral
Find all the answers and be a monthly champion. You can win a trip for 2 to Hollywood. This is the big prize but you have loads of other interesting prices, from SwissTV cards to home-cinema sets. Check it here: SwissTV online quizz.

So is it a swiss (r)evolution ? So far so good.
LA

swissTV offer

Top 5 Articles les plus vus de la semaine

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Dears, here are the most viewed posts of the week. Wishing you all a nice weekend.
LA

#1- Sally Mann, photographer of a life time


She is very well known for her work on family (her own) and her home land, Virginia. Her work generated a lot of controversia because of the uncomfortable reactions the photos caused.
http://luxuryactivist.com/?p=121

#2- Sisley new product launch – exclusive

SKINLEYA
photo: Sisley

Sisley revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth.
http://luxuryactivist.com/?p=1626

 

#3- Joan Miro at the Tate Modern – UK

Vincens Nubiola joan miro 1917
Joan Miro is a mystery for me. He is not a spectacular painter like Picasso or even Salvador Dali, but he might have influenced an entire period of the modern society.

http://luxuryactivist.com/?p=1545

 

#4- Pergolas at Palais de Tokyo in Paris

palais3 pergola
1916: Le Corbusier builds a « Villa Turque » (Turkish Villa), the Villa Schwob, flanked by a pergola, in La Chaux-de-Fonds (Switzerland). Some years later, he publishes photos of it in L’Esprit Nouveau.
http://luxuryactivist.com/?p=105

 

#5- Dior VIII – Black is beautiful

dior VIII
Dior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture.
http://luxuryactivist.com/?p=1658

 

 

 

 Très chers,
voici les articles les plus vus de la semaine. Bon weekend à tous.
LA
#1- Sally Mann, photographe d’une vie.


Elle est très connue pour son travail autour de sa propre famille et de sa terre natale, l’Etat de Virginie aux USA. Son travail a généré beaucoup de contreverses à cause de ses photos. (article en anglais)
http://luxuryactivist.com/?p=121

#2- Sisley, lancement produits – exclusif

SKINLEYA
photo: Sisley

Sisley nous revèle le lancement, en septembre prochain, de 2 produits incroyables: SKINLEYA, un fond de teint anti-âge et MASQUE CREME A LA ROSE NOIRE, une véritable fontaine de jouvence. (article en anglais)
http://luxuryactivist.com/?p=1626

 

#3- Joan Miro à la Tate Modern – UK

Vincens Nubiola joan miro 1917
Joan Miro est un mystère pour moi.is Il n’est pas aussi spectaculaire que Picasso ou encore Salvador Dali, mais, il a surement influencé toute une période de notre société moderne. (article en anglais)
http://luxuryactivist.com/?p=1545

 

#4- Pergolas au Palais de Tokyo à Paris

palais3 pergola
1916: Le Corbusier construit la « Villa Turque » (Turkish Villa), la Villa Schwob, à la La Chaux-de-Fonds (Suisse). Quelques années plus tard, il publie des photos de ces constructions dans “L’Esprit nouveau”. (article en anglais)
http://luxuryactivist.com/?p=105

 

#5- Dior VIII – Le Noir vous va si bien…

dior VIII
Dior lance une collection de montres appellée Dior VIII. La marque horlogère celèbre sa passion pour la haute-couture. (article en anglais)
http://luxuryactivist.com/?p=1658

 

 

 

La Mala Educación – mor.charpentier galerie

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Reading Time: 2 minutes

mor.charpentier art gallery, in Paris, is specialized in Latin American artists. They always have a cutting-edge choice and most of the time, these artists exhibit for the first time in Europe. So it is worth it to visit the gallery. Until the 7th, you can still discover their current exhibition called “The fourth Cordillera“.

priscilla Monge mala educacionBut from the 9th of june until the 31st of July, you will be able to discover a new interesting exhibition called “La Mala Educación”, the bad education in spanish. For her first exhibition in Paris, the costa-rican artist Priscilla Monge decided to work with the french artist Mohamed Namou. The Bad Education is a strong representation of the dead-end that most of priscilla monge mala educacion pensiumeducational systems are getting to. Pensum is the title of a work the artist executed in 1998 and presented at the Museum of Contemporary Art and Design in San José. It was an emblematic work in which, resorting to several dramatically illuminated blackboards, she reproduced the well-known disciplinary punishment of writing down ad nauseam an admonitory phrase, as for example, “I must not sleep with curators”. The blackboards also showed blots and crossing-outs, unequivocal signs of rebelliousness and irritation. The artist blends the traditional school punishment and the rule of forbidden. You can also discover school benches, covered with a marble plaque, as if they were epitaphs. You can see unfinished sentences like a failed knowledge transmission between the teacher and the student.

mohamed namou mala educacionIn a perpetual dialog, french artist Mohamed Namou presents his collection called “Tableau Tableaux” which is blackboard, blackboards in french. In this selection, the visitor can see empty blackboards where only the frame remains, like if we were missing the essential part: the knowledge.

Works by Priscilla Monge (Costa Rica San Jose, 1968) are represented in institutions such as the MADC Museo de Arte y Diseño Contemporaneo in San José, Costa Rica,  Museo Extremeño e Iberoamericano de Arte Contemporaneo MEIAC, Daros Latinamerica in Zurich Cisneros FontanalsArt Foundation in Miami, Centro Andaluz de Arte Contemporáneo (CAAC).

Mohamed Namou (Oran, 1987) is currently at the Ecole Superieure desBeaux-Arts in Paris.

Wait just a few days and you will be able to “educate” yourself more. LA

galerie mor ! charpentier
8, rue Saint-Claude
75003 PARIS
M° Saint-Sébastien Froissart
T +(33) 0 1 44 54 01 58
From the 9th june to the 31st of july.

Dior VIII – Black is beautiful

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Reading Time: 2 minutes

“I wanted to be an Architect. As a Couturier I am obliged to follow the laws of Architecture”. Christian Dior.

dior VIIIDior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the “1947 new look” of Mr Dior. The swiss ateliers of Dior, crafted this timepiece by following the geometrical shapes of the Lady Dior bag. According to the inhouse designers, if Christian Dior had created a Timepiece, he would have designed Dior VIII.

The black color reflects the minimalistic Dior’s vision of luxury and once associated to ceramic, it brings a real qualitative aspect. Is ceramic the new Steel? More and more brands are using Ceramic as a main material. It is a resistant, easy to shape and still qualitative and elegant material, also adapted to women’s timepieces. ometimes “less is more”. Back to essentials is often a beautiful exercise.

Why VIII/8 ? Because eight is Mr Christian Dior lucky number. So it is already an iconic Timepiece for the brand. S

dior VIII38mm, automatic movement, dial set with diamonds.
Transparent case-back
Black high-tech ceramic and steel case
Black high-tech ceramic bracelet
Bezel set with black ceramic inserts and black dial set with diamonds.

3 versions with its variants: Day, Cocktail and Evening.

The official printed ad reveals Charlize Theron wearing a black jacket and the black watch on her wrist. By using the same spokes person than the company fragrance J’Adore, Dior is using the established notoriety in order to promote the Brand as a lifestyle brand.
dior VIII

Here is the presentation video, revealed during baselworld 2011:

and here the making-of video with Charlize Theron. She is just beautiful.

Tempted? for more information, check the brand dedicated minisite: http://www.diorviii.com
LA

all images, courtesy of Dior

Sisley 2011 new product launch – Exclusive

Reading Time: 4 minutes

Zurich opera houseLast friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth. sisley Conference zurich operaAll the event was like Sisley: a lot of good taste, generosity and a welcoming feeling. And guess which great surprises they had for us? First, they invited one of the most famous Mezzo-Sopranos of all:

Elīna Garanča. As beautiful as talented, she was a sunshine in that cloudy day. Then, after a beautiful and passionate presentation, we had a private visit of the Opera house. It was pure magic.

Sisley will propose in September 2 very interesting products, true fountain of youth… Let me guide you.

The presentation started with a warm welcome speech by Rosemarie Haber, General Manager for Switzerland. Sisley got a positive year in 2010 and today we can really say they have a 3 Brand pillars: Make up, Skincare and Fragrances.

SKINLEŸA – Anti-aging lift foundation with brush.

skinleya sisleyInteresting crossroad between Makeup and Skincare. All the benefits of Sisleÿa at the service of the perfect foundation. We can say it is a true high-precision foundation. More and more women are looking for the perfect foundation. They want a product that gives them the perfect skin but also that preserves their skin. That is why many brands added  anti-aging to their makeup products.

So the question is : What Skinleÿa brings more than what we have already in the market?
According to Sonja Glavas, Marketing manager, Skinleÿa is the perfect balance between the perfect result and a true care for your skin. Sisley integrated all the brand know how in terms of natural extracts. If you were already convinced by Sisleÿa, you will also be by this one. Skinleÿa smoothes the skin surface thanks to a 3D tensor effect. It is brought by the Oat extract, a real network of complex sugars that binds strongly to the skin surface. The effect is instantaneous. Skinleÿa also contains :

Tourmaline microcrystals for stimulation and microcirculation.
– Vitamin A for  epidermal peeling
Alkekengi Calyx extract for anti-collagenase activity, anti-free radicals.
Willow leaf extract for anti-elastase activity
– Einkorn wheat for anti-glycation

skinleya sisley

9 natural shades to enhance all skin tones, from light linen to spicy. It was created to blend into the skin.

SKINLEYA sisley

This new creation will be sold in a 30ML pot for less than 170 dollars (recommended retail price).
Available: 15 september 2011.
The expert advise: “do not replace your daily cream with such product. The secret of perfect complexion is a moisturized skin and a moisturizing foundation.” Got it!

BLACK ROSE CREAM MASK – Instant Youth

Masque à la Rose noir sisleyWe know, Sisley has already a pretty complete collection of beauty masks. But for days when the face is tired, lined and drawn with a sallow complexion, the Black Rose Cream mask is the solution. It is a real instant youth effect. I tried yesterday and the benefits came instantaneously. We feel fresh, relaxed and with a skin surface equalized. This cream mask has a 3 action program.

1- A cocktail of anti-aging active ingredients for a smoothing and plumping action.
The key anti-aging Sisley actives (Alkekengi calyx, Padina Pavonica and Vitamin E) is here blended with the Black Rose extract, a powerful anti-free radical.

2- Plant extracts rich in trace elements, vitamins and amino acids for a Revitalizing action.
A clever mixture of 3 vegetal extracts was brought: Red vine leaf, Chlorella and Geranium. All 3 with very stimulating properties.

3- Moisturising, Softening and Repairing action
Sisley introduces a new active to its palette: The Great Mullein extract. Exclusive to Sisley, it prepares and protects the skin in the morning as well as provides a feeling of soothing comfort at night. In addition, we have Shea butter, pro-vitamin B5, Vegetable Glycerine , Phytosqualane, essential oils of Rose and Magnolia. Just beautiful.

The expert secret: apply a generous layer to the face and neck, avoiding the eye contour. Leave for 10 to 15 minutes, then wipe away excess using a cotton wool pad. I followed exactly this and the result was really great. I also tested their Global skincare cream for men, Sisleÿum, You also need to try it!

Each year, September is the moment for Complexion. All brands launch their new fondation. If you need to choose one brand, I would advise to choose these 2 products. Thanks to these two beauties, time will pass…… but not by you !
LA

masque creme rose noire SISLEY
photo: Sisley
SKINLEYA
photo: Sisley

Is Elīna Garanča the new Callas?

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elina garanca
For all Fans of Opera, only one name is flaming all hearts today: Elīna Garanča.
Some people say she is the new Callas. Does it make sense? Actually it does.

elina garanca
photo: Felix Broede

Elīna Garanča was born in 1976 in Riga, capital of Latvia. she was raised in music as her mother was a music teacher and her father a choral director. She entered the Latvian Academy of Music in 1996 to study singing with Sergej Martinov. She continued her studies in Vienna with Irina Gavrilović and in the United States with Virginia Zeani. Elīna Garanča began her professional career at the Südthüringisches Staatstheater in Meiningen and later worked at the Frankfurt Opera. In 1999 she won the Mirjam Helin Singing Competition in Helsinki, Finland.

The comparison to Maria Callas is definitely not physical but more on her temperament. Indeed, these two divas have the same Fiery personality and passion on skin. We can feel it on both great voices. Elīna Garanča is still very young and her future seems so glorious. She is also a very elegant woman and the pictures from her albums are very aesthetics.

Her career went very fast, with capital roles as:

– Charlotte in Werther
– Dorabella in Cosi fan tutte, 2004
– Dorabella in Paris, 2005
– Sesto, La clemenza di Tito, 2006
– Rosina, Il Barbiere di Siviglia, Metropolitan Opera
– Carmen, Carmen at Metropolitan Opera, 2010.

2011 will be a great year too, as Elīna will play the role of Giovanna (Jane) Seymour in Donizetti’s “Anna Bolena”. Different dates and countries to come. She is in Switzerland right now where she performs at the Opernhaus of Zurich in May 21, 25, 28 and June 2, 8, 10. I am lucky to meet her next friday, during a special event I will tell you next week. I am so excited!

Elina Garanca habaneraRight now, I have one of her albums in “repeat mode” in the player… pure magic. I am listening to “Habanera”, a celebration of spanish passion. Elīna Garanča shows all her passion and her love for Spanish culture: latin, gypsy, latin american…. Recorded in 2010 with the italian RAI national orchestra. On the name:  The habanera is a genre of Cuban popular dance music of the 19th century. It is a creolized form which developed from the contradanza. It has a characteristic “Habanera rhythm”, and is performed with lyric songs. It was the first dance music from Cuba to be exported all over the world. The Habanera of Carmen is a perfect example. If you would like to dive into a passionate moment, you can find Habanera by Elīna Garanča in iTunes store here. Or you can also find it at the official website of the Deutschgrammophon.

Here is a presentation video of the album. Check how modern, young and vibrant it is. Beautiful.

Seduced? To know more about Elīna Garanča, her career or more important, the next dates, check her website http://www.elinagaranca.com/
LA

Top 5 most viewed posts of the week – may19/2011

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Here are the top 5 most viewed posts of the week. Enjoy.

#1 – Judas by Lady Gaga – Live performance, 99 views

Here is the first live performance of Lady Gaga’s Judas. This new song will be released on her new album Born this way. The album is scheduled for release on May 23, 2011. In this video you can see Lady Gaga at The Ellen Degeneres Show in the US. Enjoy. http://bit.ly/judasjudas.

#2- Henri Rousseau, Painter of the Jungle , 43 views
Henri_Rousseau Self-portrait_of_the_Artist_with_a_Lamp

Henri Julien Félix Rousseau was born in May 21st 1844 and died in September 2nd 1910 in Paris. He is more than a Pionnier, Henri Rousseau could be considered as a Rebel with a cause! Being totally against the classical influence of the 18th Century, he considered himself as a Post-impressionist painter in a Naive or primitive manner. http://bit.ly/henrirousseau .

#3- Pergola at Palais de Tokyo in Paris , 37 views
palais3 pergola

916: Le Corbusier builds a « Villa Turque » (Turkish Villa), the Villa Schwob, flanked by a pergola, in La Chaux-de-Fonds (Switzerland). Some years later, he publishes photos of it in L’Esprit Nouveau. On the ground, in front of the villa, a white smear betrays retouching: the pergola has disappeared. Less than a century later, the Iraqi journalist Muntazer Al-Zaïdi throws his shoes at George W. Bush’s head. http://bit.ly/lvz8hm

#4- Sally Mann, Photographer of a life time, 35 views

She is very well known for her work on family (her own) and her home land, Virginia. Her work generated a lot of controversia because of the uncomfortable reactions the photos caused. http://bit.ly/sally_mann

#5- Definition of Luxury…, 23 views

Here are some definitions of Luxury. « something that is an indulgence rather than a necessity » In economics, a luxury good is a good for which demand increases more than proportionally as income rises, in contrast to a « necessity good » http://bit.ly/iueGkN

Have a nice weekend,

LA

iPhone new commercial – If you don’t have an iPhone…

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if you don't have an iphone

Ok in the past 4 years I became an Apple freak or believer. But sometimes, Apple has the arrogance of its creativity and ingenuity. Here is the new TV commercial for the iPhone 4. The theme is about the fact that if “you do not have an iPhone” basically you are a loser…. It is bold but is it not a little over the top? You tell me.

Of course you can imagine the competition would not remain silent and under some “rookie” spirit thousands of parodies apeared thoughout the web. Like this one:

What do you think? what if you don’t have an iPhone ?
LA

Joan Miro at The Tate Modern – UK

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MIRO AT THE TATE MODERN, 14 April  –  11 September 2011.
tate modern miro art exhibition

Last weekend, I visited the Miro exhibition at Tate Modern in London. Each time I am in this city, I love to visit the Tate Modern. A part the fact it is a beautiful place, I enjoy the modern tools they develop in order to support the different exhibitions. Each new exhibition possesses its own iPhone app. It will be available soon at the iTunes store. So you will be able to download it online. I also appreciate the spirit of “Southbank” with the old Shakespeare theather and the lovelly restaurants for a relaxing sunday brunch.

joan miro portrait by Carl Van Vechten
photo Carl Van Vechten

Joan Miro is a mystery for me. He is not a spectacular painter like Picasso or even Salvador Dali, but he might have influenced an entire period of the modern society. He represented the symbol of spanish resistance during the Military dictature of Franco. He was also one of the leader artists of the Surrealism movement. He was born in Barcelona in 1893. André Breton used to call him: “The most surreal of us all”.

Surrealism is a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members. According to Wikipedia, Surrealist works feature the element of surprise and unexpected juxtapositions; however, many Surrealist artists and writers regard their work as an expression of the philosophical movement first and foremost, with the works being an artifact. Leader André Breton was explicit in his assertion that Surrealism was above all a revolutionary movement. Surrealism developed out of the Dada activities during World War I and the most important center of the movement was Paris. From the 1920s onward, the movement spread around the globe, eventually affecting the visual arts, literature, film and music of many countries and languages, as well as political thought and practice, philosophy and social theory. Surreal artists: Guillaume Appolinaire, Paul Éluard, Benjamin Péret, René Crevel, Robert Desnos, Jacques Baron, Max Morise, Pierre Naville, Roger Vitrac, Gala Éluard, Max Ernst, Salvador Dalí, Man Ray, Hans Arp, Georges Malkine, Michel Leiris, Georges Limbour, Antonin Artaud, Raymond Queneau, André Masson, Joan Miró, Marcel Duchamp, Jacques Prévert, and Yves Tanguy.

Joan Miro’s work witness his vision of the society he lived. The exhibition collects 150 paintings and some sculptures. While visiting the exhibition, we have the feeling to have a History class from beginning of the century up to the post-world war II period. This is what the TATE says: “Joan Miró’s works come to London in the first major retrospective here for nearly 50 years. Renowned as one of the greatest Surrealist painters, filling his paintings with luxuriant colour, Miró worked in a rich variety of styles. This is a rare opportunity to enjoy more than 150 paintings, drawings, sculptures and prints from moments across the six decades of his extraordinary career.”

Behind a naive artistic approach, Joan Miro reveals a sentimental and nostalgic feeling of his childhood that collides with one of the darker periods of Spain. Here is an interesting video, courtesy of Tate Modern.

Here are the paintings I loved from the exhibition.


The Rut, 1918.
Landscape close to his family farm in Mont-roig. I was sensitive to the beauty and the natural elegance of the waves linking the fields to the sky.

Vincens Nubiola joan miro 1917
Portrait of Vincens Nubiola, 1917
He was a friend of Miro. Here, he is painted with a red shirt, a marker of his political radicalism. Fruits and a Red Tulip are introduced in the scene. It represents the fact Vincens Nubiola was an Agriculture teacher. An interesting detail: he is smoking the Pipe, which gives a feeling of relaxation and leisure.

In 1924, when André Breton published the “Manifesto of Surrealism”, Miro started a series of works featuring the figure of the Catalan Peasant.

Head Of Catalan 1925 joan miro
Head of Catalan Peasant, 1925
We can see the main character is wearing the traditional Catalan peasant red hat. It is interesting to see the work of simplification and minimalistic essence of the artist. No more than 3 strokes to define a full character. The traditional peasant red hat is there in order to bring a known symbol, defining the entire frame. We can see here a clever paradox between the free interpretation of Miro’s approach and the geometrical lines across the painting. The painting gives us a strange felling of this phantasmagorical head floatting in the air, in the middle of the blue sky. A few clouds are floatting in the sky. Miro seems worried about the understanding of his work thanks to his aim to give “clues” to the observer.

The mid 20’s showed Miro’s friendship with other surrealists artists: André Masson, Max Ernst and Jean Arp. He also meet with poets like André Breton or Paul Eluard. They all share their fascination with thr subsconcious as an alternative to rational.

The Hare1927 joan miro
The Hare, 1927
Miro projects this enjoyable character in a bi-chromial landscape. All details are missing but it is not important. Only the idea of this Hare running in an unusual path prevails.

In 1936, Spain is in the mddle of Civil war and General Franco wins battle after battle. Miro’s work is influenced by a frustrating lack of lightness and generosity. He will do a series of paintings in oil, casein, Tare and sand. Miro brings them to Paris exhibit during summer 1936. He decides then to stay and live in Paris, in exile for the rest of the war.

Still Life Old shoe 1937 joan miro
Still Life with Old Shoe, 1937.
In 1937, Miro paints a nature morte called Still life with old shoe. Without knowing, Miro showed the symbols of a decadent period. The different elements reveal desolation and misery: The apple crushed by a huge fork, an old shoe and an impressive bottle spreading its flames…. the flames of war, all over the canvas.

1939 represents the end of Civil war and the reign of Franco that last until 1975. Miro, as many spanish artists in exile, felt this dictatorial regime as a struggle against everything that represents the pure value of the Mind. World War II arrives and brings the anxiety that all european society got for the following 6 years. In 1940, and despite the horror of war, Miro starts one of his most beautiful series, called Constellations.

constellations 1941 Joan Miro
The Passage of the Divine Bird, 1941.
This canvas reveals a strong message of reassurance and hope, among a complex historical context.
After the war, Miro made a few trips to New York. A series of paintings were made showing the reassurance at Post-war period. Miro succeeds an international recognition. In 1979, Miro is made Doctorate honoris causa of Barcelona university and the brilliant artist passes away in 1983 in Palma de Mallorca.

If you visit London, do not hesitate to go there, especially if you never went to the Miro foundation in Barcelona.
TATE MODERN
Bankside London SE1 9TG
Tel: 020 7887 8888
visiting.modern@tate.org.uk

Louis Vuitton Color Blocking – Weird…

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Reading Time: 2 minutes
luxury activist @ neils yard londres
photo: luxuryactivist2011

For the last 2 years we saw some IT designers developing the concept of Color Blocking. Louis Vuitton launched its latest spring/summer bag collection around this aesthetics. But, what is Color blocking?
Color blocking is a technique where blocks of various fabrics are sewn together to create clothing with a few different solid colors. Several brands explored this theme. The principle is to use solid colors, specially the complementary ones in the color wheel. Make up, Apparel but also architecture and Design used this theme in a very successful and trendy way. We can see that some of the fashion brands like Gucci, Prada or Fendi based their summer collection on different interpretation of this theme and according to these brands artistic direction it makes quite sense. But for other brands it looks a little more “out of the frame”.

It is the case, for me, of Louis Vuitton with its latest Spring/Summer Bags collection. It is a perfect example of Color blocking, executed at its perfection. The question is do we want Vuitton to go into this direction? Not so sure as when we look to this collection, we have the feeling to see a Fendi collection. Of course a strong brand like Vuitton should be able to revist any theme, but we should be able to identify specific codes that are part of the Brand DNA. Here it is not so obvious. By reviewing the Trapeze bag, the baguette or the avant-garde bag, the brand transposed its legendary style into a impacting design. The models I present here have a sort of “Riviera” spirit. The colors choices are beautiful and quite elegant. I am still wondering how to recognize Vuitton here but I suppose it answers the needs of a certain clientele. I prefer the work they did on the Cruise collection. Summer is already here… smile.
LA
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Image source: LouisVuitton2011