Less chocolate was sold in Switzerland in 2014 as compared with the previous year. In addition, consumers turned more and more to imported products. Sales of Swiss chocolate fell appreciably in the two most important export markets. However, buoyant export business with other countries meant that overall, it was possible to achieve an increase in terms of both quantity and value. This year, the strength of the Swiss franc has continued to increase the pressure from imported products. The difficulties experienced in the export business due to the strong currency are aggravated by insufficient compensation of the commodity price handicap.
Total sales by Swiss manufacturers within Switzerland fell by 1.4% as compared with the previous year’, explains Urs Furrer, the Director of Chocosuisse, the Association of Swiss Chocolate Manufacturers. This decline in the volume of chocolate sold was felt most strongly in semi-manufactures such as chocolate and filling masses (-8.7%) and in chocolate mini-formats (Napolitains, chocolate hearts etc.; -7.2%). Whereas overall sales of solid chocolate bars rose slightly (+0.8%), the number of filled chocolate bars sold fell (-4.2%); the same picture emerges in the case of white chocolate bars (-7.3%). There was however a positive development in the category chocolate bars and sticks (+5.8%). Domestic turnover registered an overall increase of 1.8%.
Per-capita consumption in Switzerland based on domestic consumption (excluding powder) fell in 2014 from 12.0 kg to 11.7 kg. The share represented by imported chocolate in domestic consumption continued to increase and reached 37.2% in 2014. Since 2000, the share represented by imported chocolate has almost doubled.
CHOCOSUISSE, the Association of Swiss Chocolate Manufacturers, was founded on 1 July 1901 and was originally named “Union libre des fabricants suisses de chocolat”. Being a cooperative, the purpose of CHOCOSUISSE is to represent the common interests of the Swiss chocolate industry. The Swiss Chocolate association represents the interests of the Swiss chocolate industry in dealings with public bodies, leading business organizations, trade unions and the public.It also protects the good reputation which Swiss chocolate enjoys throughout the world, and defends itself resolutely at home and abroad against the misuse of the “Swiss chocolate” label. Here are the following 18 members of the Swiss Chocolate association.
CHOCOLAT ALPROSE SA
BARRY CALLEBAUT SCHWEIZ AG
CHOCOLAT BERNRAIN AG
CHOCOLATS CAMILLE BLOCH SA
CSCC COMPAGNIE DE CHOCOLATS ET CONFISERIES AG
CHOCOLATS ET CACAOS FAVARGER SA
MAX FELCHLIN AG
CHOCOLAT FREY AG
GYSI AG CHOCOLATIER SUISSE
CONFISEUR LÄDERACH AG
CHOCOLADEFABRIKEN LINDT & SPRÜNGLI (SCHWEIZ) AG
Seestrasse 204 | CH-8802 Kilchberg
Tel. 044 716 22 33 | Fax 044 715 39 85
MAESTRANI SCHWEIZER SCHOKOLADEN AG
MONDELEZ SCHWEIZ GMBH
Lindbergh-Allee 1 | CH-8152 Glattpark
Tel. 058 440 40 40 | Fax 058 440 40 01
BUSINESS UNIT CHOCOLATE NESTLE SUISSE SA
CONFISERIE SPRÜNGLI AG
CHOCOLAT STELLA SA
VILLARS MAÎTRE CHOCOLATIER SA
Rte de la Fonderie 2 | Case postale 1568 | CH-1701 Fribourg
Tel. 026 426 65 00 | Fax 026 426 65 56