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This month, the Swiss Watch brand, Vacheron Constantin, is opening its first US store in New York. The opening will take place on the 12th september and the store is located on 729 Madison Avenue at East 64th Street New York.

Vacheron Constantin was founded 250 years ago and its relationship with the US is a long love story.  According to the brand, 180 years ago, on September 17th 1831, Jacques Barthélémy Vacheron wrote a letter stating his intention to expand business to the US. Just one year later, in 1832, the company established its first agent in New York. By mid-century, business had taken off, helping Vacheron Constantin to take firm root in the United States and ushering in an era of close cooperation with New York.  the building, built in 1908, is the work of architect William E. Mowbrayand. It is reminiscent of the Palazzo Strozzi, a 15th century Florentine palace. Located on the southeast corner of Madison Avenue and 64th Street, it exemplifies the splendour of classic Italian art and expresses the brand universe in a truly exceptional location.

The store is magnificent, a real temple for luxury and pleasure. When some of  Vacheron Constantin watches reaches the state of Art, now they have the perfect temple to be seen.


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