switzerland

Wysses Rössli in Schwyz. Gastronomy and Culture at 4 stars.

Wysses Rössli in Schwyz. Gastronomy and Culture at 4 stars.

Switzerland is a hidden treasure to be discovered in the heart of Europe. And inside this magnificent treasure, the Wysses Rössli Hotel is one of the key jewels. In this beautiful 4 stars Hotel you will discover a journey between Gastronomy and culture. Check it out. Located in the heart of Switzerland in the city of Schwyz, this amazing hotel deserves our admiration as it travelled through history and today is the witness of a great heritage. Since September 2008, the owners are Sepp & Ida Trütsch-Reichmuth. Since 1642 The first tracks about the Rössli in Schwyz take us to the 17th century when a great fire destroyed almost the entire city of schwyz, including the Gasthaus zum Rössli. Rebuilt, it crossed the centuries under the possession of different rich families. It was also the place in which several prominent guests decided to stay like the German writer Johann Wolfgang Goethe and…

Social Media in Switzerland, 2015 figures

Social Media in Switzerland, 2015 figures

Here are the updated figures for Social media in Switzerland. These figures correspond to end of August 2015. As we can see, Switzerland is a very connected country in which luxury brands but also media, electronics or retail food are all using social media to communicate with customers and fans.

Vittel Couch Converter, move!

Vittel Couch Converter, move!

Vittel, the mineral water brand is launching by end of march a new operation called Couch converter. Basically they offer you to get rid of your sofa (at least a part of it) and transform it into a trendy pair of sneakers.

Ricola Glacier Mint, what Swiss nature has to offer at its best.

Ricola Glacier Mint, what Swiss nature has to offer at its best.

Ricola is a Swiss company that became a true ambassador for the country. With more than 5 billion drops produced every year, Ricola sells its iconic bonbons all over the world. 85 years after the foundation of the Swiss company, they still keep going with innovation. This month, they are launching a new variety of drops, Menthe des Glaciers – Glacier’s Mint – Gletscherminze. LuxuryActivist was chosen to test the new drops and it gave us the opportunity to review this amazing success Swiss story. Ricola, naturally good. Ricola was founded in 1930 by Emil Wilhelm Richterich. At that time he built up his own business called Confiseriefabrik Richterich & Co. Laufen. It was in 1967 that the company was named RICOLA, which is the abbreviation of the initial name RIchterich & CO. LAufen. Since then, the small Swiss company became big and now it has 400 people for a total revenue…

Matthieu Gafsou at l’Elysee Lausanne. Only God can Judge me.

Matthieu Gafsou at l’Elysee Lausanne. Only God can Judge me.

Lausanne is definitely the place to be for modern and contemporary photography. This summer, l’Elysee Museum for photography is holding a very interesting photo exhibition called “Only God can Judge me” by Swiss photographer Matthieu Gafsou. Matthieu Gafsou, Swiss, Artist, invested. By choosing Matthieu Gafsou to perform an exhibition at l’Elysée, the Swiss institution in Lausanne took a position in terms of artistic engagement torwards some “bites”. In deed, Matthieu Gafsou always brought and edgy look in every theme he has chosen in the past to explore. With “Alps” in 2008-2012, it was a closer look into the Swiss natural landscape and the changes brought by tourism. Then, with “Sacré” in 2011-2012, it was a full thinking about the role of religion, its symbols and its presence in today’s society. Matthieu Gafsou lives and works in Lausanne – Switzerland. He studied photography at the School of Applied Arts in Vevey….

2014 Digital in Switzerland at its best.

2014 Digital in Switzerland at its best.

Here is our 2014 look on the best of Switzerland online. With such a developed country in terms of telecommunications and a national digital market pretty much mature, the quality of digital is quite High. Several leading brands as well as great web partners have establish great strategies and we can find people of great quality. Get ready for the Swiss tour of digital. Swiss 2013 internet key figures Switzerland is a powerful digital country. Not only because everybody (or almost) has a smartphone and use it for internet browsing, but because of the number of people working in the digital business overall. The internet penetration rate is part if the highest in the world, especially in the age class of 20-29 years old (96%). In the contrary, the oldest is the population the less they go online. The age range 70+ has only 30% of internet regular users. In…

Jelmoli Zürich welcomes Karl Lagerfeld

Jelmoli Zürich welcomes Karl Lagerfeld

The Luxury Department store Jelmoli welcomes Karl Lagerfeld in a edgy 20m2 store in store. From March 20th, you will be able to dive into the amazing world of one of the most incredible fashion designers of all. Jelmoli once again defines itself as the true house of luxury shopping. They always select the best of the best and most of the time you will find brands that you can only find at Jelmoli in Switzerland. Their work in terms of exclusivity and trendiness pays as many customers became loyal as they know they will always find the best. Jelmoli is definitely the fashion address in Switzerland. With this store in store, you will be able to shop all the must haves of the brand and keep updated on the latest collections. Jelmoli “eye” will definitely partner with Karl Lagerfeld to bring you all the icons of the season, so…

The Face Bar Verbier, get inspired.

The Face Bar Verbier, get inspired.

Discover this amazing beauty service in Verbier, called The Face Bar. It is all about Hair and Make-up artistry. It is our Editor’s pick up of the month. The Face Bar Verbier was created ealier this year in Verbier-Switzerland by Hair and Make-up artist Rebecca Thoirs. Verbier, the place to be. Verbier is a ski resort in Switzerland. It is recognized as one of the premiere “off-piste” resorts in the world. Some areas are covered with snow all year long, so it makes the perfect spot for many top skiers. Verbier has generally around 2’800 inhabitants but in the winter season this number can rise up to 35’000 residents. There is a noticeable population of Scandinavian and British residents, according to wikipedia. The ski domain is huge. It goes from the Verbier village at 1’500m up to 3’330 m. Summer is also an option as it has more than 400km…

Le Mirador Kempinski Lake Geneva – A dream on top of the Alps.

Le Mirador Kempinski Lake Geneva – A dream on top of the Alps.

There are hotels that are great addresses to stay. But Le Mirador Kempinski Lake Geneva is a dream come true. Sitting on top of the magnificence Swiss Alpinian landscapes and the famous Lake Geneva, the experience you will get here is as we say: “unique in your lifetime“. Every single thing about this amazing 5 stars palace will strike you. From the main reception desk entrance to all the different decoration details in the corridors, as well as in the rooms, restaurants and other installations. Everything is done to warmly welcome in a very contemporary luxury ambiance. Le Mirador Kempinski is part of the prestigious Hotel institution Kempinski. It is more than a simple label, it is a warranty of outstanding luxury lifestyle. Each Kempinski hotel around the world is completely part of the local history of the place. Guests enjoy the same level of excellence at your service all…

Larusée Bleue Absinth, now everywhere with you

Larusée Bleue Absinth, now everywhere with you

Switzerland is the land of watches but also the land of Absinth. A while ago you could discover Larusée, a high qualitative Swiss Absinth manufacturer. They are launching now a new 10cl bottle on their Larusée Bleue. You can easily carry it with you everywhere.   Larusée Bleue is one of the distinctive Absinths that the Swiss manufacturer has in its catalog. It is an Absinth with 55% that is both refreshing and seductive as well as captivating. Why the green fairy is blue? Well “bleue” is a historical name that means that the Absinth is bottled right after the distillation process. So that’s why it is uncolored. Rather than the green, contains another step with a mixture of herbs. So the Bleue represents the brillant work of distillation and the quality of Absinth plants. Minimalistic. Less is more! The standard size of Larusée bottle is 70cl, which is already…

Jelmoli celebrates its 180th anniversary jubilee

Jelmoli celebrates its 180th anniversary jubilee

Jelmoli, the most luxury Department store in Switzerland is celebrating its 180th anniversary. The House of Brands, that is how they call themselves, is preparing a great celebration with events, new brands and new shop-in-shops openings. Jelmoli is also the oldest Department store in Switzerland, still operating and leading the way in the luxury distribution business. Every year, they always create events and present new brands, most of them in an exclusive contract. To celebrate this amazing Jubilee, new brands are welcome in the Department store, here is an non-extensive list of the most important ones. The operation has a code name: “Jelmoli liebt Zürich”, which means Jelmoli loves Zürich in german. This shows how attached the department store is to its origins and to place Zürich as one of the luxury destinations in Europe. WOMEN See by Chloé April, May Markus Lupfer Closed René Lezard Sly10 Herno Yves Salomon Hale…

Victorinox Smart times event. Digital story-telling.

Victorinox Smart times event. Digital story-telling.

Victorinox launched this summer a digital story-telling operation during the Smart Times 2013 in Switzerland. For this occasion, they transformed a Victorinox Smart Car into a video-booth. Check here the entire story and how did they manage the event.    Story-Telling is key One of the most important keywords in the modern marketing and communication strategies worldwide is STORY-TELLING. Everybody talks about it, has his own definition, share things about it, but at the end; who is really doing it? According to Jonathan Gottschall, author of the book The Story Telling animal, he thinks that humans are addicted to stories. It is in our nature. We want to hear stories no matter if they are true (biographies) or invented (tales). Check this intro-video that gives you an idea about our love for stories: Victorinox, the story-telling curator Well, Victorinox is. The Swiss company started 2 years ago with a new brand campaign…

Switzerland and Japan: 150th anniversary of bilateral relationships in 2014

Switzerland and Japan: 150th anniversary of bilateral relationships in 2014

Did you know that next year Japan and Switzerland are celebrating their 150th anniversary of bilateral relationships? 2014 will be a very exciting year for these 2 countries as many events will be organized in Japan as well as in Switzerland. The 2 countries have been in good relationship since 1864. Diplomacy, economics, politics, social and commerce have been operating well since then. The 2 countries have many things in common and share many often the same spirit. And the number of common points are bigger than you think. check it out. Swiss flag and Japanese flag: white and red. First interesting fact, the 2 countries have the 2 same colours on their flags: white and red. They both have very recognizable flags worldwide thanks to the geometrical shape. The 2 shapes are also charged with signification, as for the Swiss cross, it is a christian cross and for the…

Alchimie Forever, Swiss quality for your daily beauty.

Alchimie Forever, Swiss quality for your daily beauty.

Discover Alchimie for Ever, a Swiss skincare company that provides both the best from Dermatology and the best from Nature into a modern range of skincare products. All Swiss made, so you cannot be disappointed. It all started in 2004 on the initiative of Ada Polla, current CEO. Her parents being in the medical industry she had the right background to start a serious business in the beauty area. So the father, Dr. Luigi Polla, acts since the start of the company as the Dermatologist Chief responsable for all developments and all the tests, a crucial phase. The mother, Dr. Barbara Polla, took over the R&D Department to make sure that all the products are developped in the best qualitative way. So in each Alchimie Forever product you have what Nature and Science have to propose at its best. All the products from Alchimie Forever are manufactured 100% in Switzerland,…

Digital business: when Internet went from I.T. to Marketing.

Digital business: when Internet went from I.T. to Marketing.

In the 60’s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Since the beginning of web activities within companies, the I.T. department became almost a second General Direction department. In deed, technology was key and hard to master. It also happened at the time in which computers invaded all companies, so IT had a strong role internal and external. The iconic role of the webmaster was born. In deed every website…

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