Victorinox Brand store at 3100m – Gornergrat, Switzerland.

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Victorinox is a true ambassador for Switzerland. No matter if it is with the little red pocket-knife you carry in your backpack, a pop-up store in the top of Rio de Janeiro’s Sugar Loaf, or in Switzerland itself, Victorinox will always translate the swiss spirit into high qualitative products. This time I could visit one of the highest (in altitude) Victorinox Brand stores: Gornergrat in Switzerland at 3’100m. It is a very strategic spot as many tourists get there in order to see the Matterhorn, the highest mountain in Switzerland and one of the highest in Europe.


To get there, you can take the Gornergratbahn. It is Europe’s highest open-air cog railway that brings passengers direct from Zermatt station (1,620 m) to the summit of the Gornergrat, 365 days a year. The ride takes 33 minutes and requires a vertical climb of 1,469 m. The line leads over dramatic bridges, through galleries and tunnels, across forests of larch and Swiss stone pine, and past rocky ravines and mountain lakes.


To get ready for this weekend, I needed to pack my things and the best companion for travelling is for me Victorinox luggage. The Spectra collection is so far one of the most sophisticated and yet simple to use travel gear I found in the market. I have several and for this specific weekend I used the Spectra™ 2.0 Extra-Capacity U.S Carry-On. We were 2 people and had enough space to carry all our belongings.

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 Victorinox Brand Store at Gornergrat

Placed in the perfect location at Gornergrat, the Victorinox brand store is probably the highest brand store in Europe. You can find all product categories made by the Swiss brand in an amazing scenery.

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The store is located at almost 3’100m high and it is one of the highest stores in the world.


Inside the store, Victorinox aligns perfect design, functionality and quality of materials. Wood, stone and metal sets a modern yet elegant decor that highlights the beauty of all products.

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Victorinox is known for the best qualitative products in terms of Pocket tools, Cutlery, Travel Gear, Fragrances and Fashion. If you want to learn more about Victorinox, check the official website: 

When we get to the top of Switzerland we are happy to find one of the top Swiss Brands waiting for us.



Info sourced at,, Wikipedia and LuxuryActivist travel to Gornergrat. All content is copyrighed with no reproduction rights available. 

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