victorinox

Victorinox Explorer White Christmas 2017. Let’s celebrate!

Victorinox Explorer White Christmas 2017. Let’s celebrate!

Victorinox dream of Christmas in white. In order to celebrate the holiday season, Victorinox is launching a new limited edition, called Victorinox Explorer White Christmas Limited Edition. For the first time, Victorinox is offering scales with a special, tactile surface structure. Thanks to relief printing techniques, users can feel as well as see printed snowflakes. In total, 15,000 examples of this special edition pocket knife will be made available worldwide, making Christmas 2017 extra special for collectors. The new printing technique will be used in future to add exclusive accents, allowing companies to get their message across using all three dimensions, so to speak: touch & feel! The name is perfect, too: Victorinox Explorer White Christmas. The gift packaging is also white and offers a front and back view of the pocket knife. All in all, it’s a stunning present to find under the Christmas tree. Full review in video: The Victorinox Explorer White…

Top 5 Dive watches you need to know

Top 5 Dive watches you need to know

There are situations like when you dive in the ocean where you need a reliable watch. Your life might depend on it. Discover our selection of best Dive watches. You might need one of these soon. A Dive watch is a perfect companion for adventure When you own a watch, it becomes your best companion at all moments. Sometimes the watch is there during a hard day work in which every second counts. Or during an adventure while diving in the middle of the Pacific Ocean. And if you chose well, it can be the same watch. The first timepieces used underwater were counted in the 17th century already. Divers would find a way to protect their pocket watches in ways that imagination would be challenged. In the 19th century, several “Explorer watches” were made. All represented full customized watches for the specific needs of their owner. Early in the…

Victorinox Travel Gear Lexicon Hardside – Master of volume

Victorinox Travel Gear Lexicon Hardside – Master of volume

Victorinox Travel Gear introduces its most sophisticated rigid hull luggage collection to date and sets new milestones in molding technology and functionality. The Lexicon Global hand luggage maximizes storage space with a volume of up to 34 liters leaving behind all other suitcases in its range of sizes available on the market. And to better meet the challenges of modern business travel, it is equipped with a versatile tool with USB port. LuxuryActivist was lucky enough to be part of an exclusive presentation made by the brand in which we got to meet Carsten Kulcke, Victorinox Travel Gear CEO and Olivier Paillot, European Sales Director for the brand. It was an interesting meeting during which we learned more about how Victorinox is dedicating its time to the highest standards of Travel Gear manufacturing. It was also the occasion to discover the new Lexicon Hardside collection – State of the art….

Victorinox Spartan: 120 years of the ultimate icon of design.

Victorinox Spartan: 120 years of the ultimate icon of design.

There are icons of design that crosses decades without really getting old They are timeless. Here is the story of probably one of the most well known iconic objects, translating the very best of design, innovation, functionality and quality: The Victorinox Spartan. LuxuryActivist asked one of the most passionate people about Victorinox, Trond Ole Mojlanen, to write the following success story. June 12th 1897 – The birth of a legend The year 1897, June 12 official registration for the elegant “Officer’s knife”. It is the start of the phenomenon. The Founder Karl Elsener was a master with knives and the development of this registration opened up a complete new era of pocket knives. Without any doubt the special spring system made it possible for this new development. The Spartan 91mm today with red iconic handle scales and Victorinox emblem is the descendant of the 1897 knife. With Victorinox we have a very…

Victorinox Fall Winter Fashion Collection, Modern Craft story.

Victorinox Fall Winter Fashion Collection, Modern Craft story.

What is surprising with Swiss Ingenuity is the large numbers of possibilities. Victorinox is the proud ambassador of such philosophy and the Swiss manufacturer has season after season innovated in the fashion industry. They propose a modern and clever fashion, crafted for outdoor and daily adventures. Here is our review of the new Fall-Winter collection by Victorinox. It is our Swiss Blog of the month. This is how Victorinox describes the new collection: “In the new-season collection from Victorinox, we embrace craftsmanship, celebrating artisanal skills and enjoying innovative textiles in apparel and accessories designed for endurance. The pieces in the new collection showcase the company’s trademark Swiss quilting in unexpected ways. Another key element in the collection is Damascus steel – the patterned metal giving a blade an interesting and artisanal look. Its distinctive markings are made using a handcrafting technique dating back to medieval times.” What we can say…

Victorinox Classic Limited Edition 2016 – Design rules.

Victorinox Classic Limited Edition 2016 – Design rules.

The Swiss Army Knife is one of Switzerland’s most iconic and famous products. Most people are familiar with the classic red design and the unmistakable Victorinox cross and shield. The annual limited edition of the Classic pocket knife is a popular collector’s item and gift all around the world. The fresh and new designs should also increase the impulse buys and strengthen the Victorinox brand and its reputation of being creative, functional and appealing. It is already an annual appointment made with the very best graphic artists out there. Each year Victorinox challenges the most creative minds in order to create astonishing designs for the iconic Classic pocket knife. The Swiss company utilizes the crowdsourcing platform Jovoto and year after year we get our mind blown away with very interesting and creative ideas. Victorinox narrowed down the pool of ideas from 1,022 to 40 and then let Victorinox fans around the…

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox, the makers of the Swiss Army Knife, has been very successful in product diversification and one of their success stories is Fragrances. This month, Victorinox eLLa EDT won 3 prizes at the Worldstar awards against competitors like Armani. Congratulations to the Victorinox Fragrance team who has been innovating year after year. In the presence of Matthias Seyfang, CEO of Victorinox Fragrances, the World Packaging Organization delivered 3 awards for the latest Female fragrance of the brand. 1)     Health & Beauty 2)     Luxury 3)     Marketing The competition received 293 product entries from 35 countries with competitors like Giorgio Armani (male fragrance „Gio Blue“), Kellogg’s or Lipton Ice Tea. For the very first time the WorldStar Packaging Organisation gave 3 awards to a packaging, which is a special honor to Victorinox. Already in 2015, Victorinox eLLa got the Swiss Awards for Best Packaging delivered by the Swiss Packaging Institute. Victorinox fragrances is a long success…

Victorinox Alox Limited Edition 2016 – Violet for your eyes

Victorinox Alox Limited Edition 2016 – Violet for your eyes

Last year, Victorinox started a series of limited editions on the Alox range. Each year a new color will mark the passing years with a memory of their own. This year the Alox scales dresses up with a crispy Violet Orchid color. Every year, 3 pocket knives receive new colored scales: The Classic Alox 58mm The Cadet 84mm The Pioneer 94mn Each pocket knife will have the year engraved in the back, so you know which year belong each limited edition. While the traditional Swiss Army Knife has the Cellidor scales, the Alox family is about another story. The scales are made in aluminum oxide, generally called Alox. The alox scales are thinner and more resistant to chemicals and daily usage, than the cellidor scales.  However, the Alox forgoes the tweezers and toothpick that the traditional cellidor version includes. What Alox fans like as well on these scales is the work done…

Victorinox RangerWood Damast Limited Edition 2015

Victorinox RangerWood Damast Limited Edition 2015

Victorinox is launching a new limited edition under the Rangerwood collection. Already rewarded by the Red Dot award in 2015, the Swiss company decided to launch a very special edition about the Damast steel.

Victorinox Brand store at 3100m – Gornergrat, Switzerland.

Victorinox Brand store at 3100m – Gornergrat, Switzerland.

Discover the Victorinox Brand store in Gornergrat, one of the highest store in the world at 3’100m of altitude. Amazing scenery with an amazing brand.

Victorinox Christmas selection by LuxuryActivist.com. Black is the new black.

Victorinox Christmas selection by LuxuryActivist.com. Black is the new black.

Victorinox, the makers of the original Swiss Army Knife, became a global brand. In the past 130 years, the family owned company from Ibach in Switzerland, developed the best goods in different product categories: Swiss Army Knives Cutlery Timepieces Travel Gear Fashion Fragrances Victorinox stands for Quality, Innovation, Functionality and Iconic Design. These values are completely in line with the Swiss heritage of the company. Therefore, Victorinox is the perfect ambassador for Switzerland in the world. At LuxuryActivist.com, we have put together an exclusive selection for the Holiday season and our angle was: Black is the new black. Victorinox Swiss Army Knife – Nail Clip 580, iconic Victorinox produces probably the best knives in the world. More than knives, the pocket tools gather several functionalities in the smallest space possible. This nail clip is the perfect translation of this philosophy. Several colors are available and we chose the black one….

Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.

Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.

Victorinox launched an innovative concept of a pop-up store on top of Rio de Janeiro Sugar Loaf mountain, the famous Pão de Açucar. Brazil and Switzerland have never been so united. Our report here. Victorinox and Brazil, an important focus for the incoming years 2014 marked the 130th anniversary of Victorinox. Founded by the visionary mind of Karl Elsener in 1884, it took only 4 generations for this Family owned company to become a multinational player. As a true ambassador for Switzerland, Victorinox symbolizes the true Swiss ingenuity around Quality, Innovation, Iconic Design and Multi-functionality. The makers of the original Swiss Army Knife became over the years an universal icon and has millions of fans all around the world. Brazil is an important market for Victorinox. According to Mr Karl Kieliger, Victorinox Brazil CEO, it is the aim of the Swiss Brand to invest consequently in Brazil. The ambition is…

Victorinox opens new Flagship store in Zürich

Victorinox opens new Flagship store in Zürich

Victorinox is celebrating its 130 years. To mark this amazing anniversary the Swiss brand is opening a new Flagship store in Zürich at Rennweg 58. It is a few steps from the prestigious Bahnhofstrasse, one of the most central commercial areas in Zürich. The store has 220m2 and proposes the 6 divisions of the Swiss brand: Pocket and kitchen knives, Timepieces, Luggage, Fragrances and Fashion. The company has been wanting to open a flagship store in Zurich for some time, and now its patient search has finally paid off: the long-established Swiss brand has opened its latest store in an optimal location at Rennweg 58. It is the fourth store in Switzerland and just a stone’s throw from Ibach-Schwyz, where Victorinox was first established. When you enter the store, you dive into the amazing world of Victorinox. Everything is done in a way that you will immediately understand the company’s…

Victorinox Delemont collection, a Swiss Army knife story.

Victorinox Delemont collection, a Swiss Army knife story.

When Victorinox bought Wenger in 2005, the main goal was to protect and to guarantee the Swiss Army knife heritage in Switzerland. Since the 19th century, Switzerland developed an amazing know-how in the production of Swiss Army knives and 2 main companies were proudly representing what Switzerland had to offer at its best: Victorinox and Wenger. Two parallel stories, two companies family owned, Victorinox established in Schwyz since 1884 and Wenger in Delemont since 1893. After some unfortunate business developments, Wenger sales drastically dropped in the beginning of the years 2000. In 4 years it went from CHF 40M to CHF 23M. This leaded to 29 jobs suppression. Victorinox decided then to buy Wenger and the deal was concluded in 2005. The communication and how Victorinox would handle the deal were crucial as the Swiss Army knife business is a very passionate one. The aim for Victorinox and the Elsener…

Switzerland reaches the stars with Victorinox.

Switzerland reaches the stars with Victorinox.

While Switzerland welcomes the entire world at Baselworld 2014, something else has happened. In deed Switzerland was targeting the stars with its best ambassador: The Swiss Army Knife by Victorinox. Samuel Hess, sponsored by Victorinox in Switzerland launched a weather-balloon at 30’000 m of altitude and on board: the little red Swiss Army Knife by Victorinox. The images are breath-taking and remind us another Stratosphere project. Here is the video: The weather-balloon was launched nearby Winterthur in Switzerland. The ballon went up and up to the stratosphere and at 30’000m it bursted. And it was amazing to see the fall. The video was recorded thanks to a small GoPro Hero 3+ with a GPS tracker that would send every 10 minutes a SMS to the mobile phone. Victorinox will always your best companion for everything. For years, Victorinox is an official supplier of Nasa as part of the official standard…

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