Tag: victorinox
Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.
Victorinox launched an innovative concept of a pop-up store on top of Rio de Janeiro Sugar Loaf mountain, the famous Pão de Açucar. Brazil and Switzerland have never been so united. Our...
Victorinox opens new Flagship store in Zürich
Victorinox is celebrating its 130 years. To mark this amazing anniversary the Swiss brand is opening a new Flagship store in Zürich at Rennweg 58. It is a few steps from the...
Victorinox Delemont collection, a Swiss Army knife story.
When Victorinox bought Wenger in 2005, the main goal was to protect and to guarantee the Swiss Army knife heritage in Switzerland. Since the 19th century, Switzerland developed an amazing know-how in...
Switzerland reaches the stars with Victorinox.
While Switzerland welcomes the entire world at Baselworld 2014, something else has happened. In deed Switzerland was targeting the stars with its best ambassador: The Swiss Army Knife by Victorinox. Samuel Hess,...
Victorinox Explorer Damast Limited Edition 2013
Victorinox, the makers of the original Swiss Army Knife, is launching a new Limited Edition. It is called the Explorer Damast Limited Edition 2013. It is a beautiful tribute to Mr. Carl...
The travel gear market: key figures, history and our wish-list for the holiday season
Every fall, we hope that the end of the year holiday season arrive as soon as possible. From thanks giving to christmas and the new year's eve, we all make plans for...
New Victorinox Cutlery block for Digital chefs
Tablets are all over the place. And if 2012 was the year of mobile, 2013 is the year of tablets. And because our life is becoming more and more digital, Victorinox launches...
Victorinox Smart times event. Digital story-telling.
Victorinox launched this summer a digital story-telling operation during the Smart Times 2013 in Switzerland. For this occasion, they transformed a Victorinox Smart Car into a video-booth. Check here the entire story and...
