They may not be as popular as Marc Jacobs, Jean-Paul Gaultier or Vivienne Westwood yet, but many would say they are not less talented. Alternative Arts present East London’s Alternative Fashion Week! Alternative Fashion Week features new designers, fresh models and innovative designs during a six-day fashion celebration.
Each season, Paris, Milan, New York and London are host to a major international fashion week, presenting the latest by top designers such as Dior, Givenchy, Versace and many others. For a new designer, showing at one of these major fashion weeks can be a long and frustrating road. As for the public, it is nearly impossible to get a front row seat at the major shows, many of which are reserved for celebrities, first class journalists, models and other designers.
Once a year, East London hosts an extravagant fashion event that abandons the strict hierarchy that governs the major fashion weeks, and gives new fashion designers a chance to rise.
Alternative Fashion Week strives to guarantee availability for everyone. Designers don’t have to pay to present their collection, admission is free for the runway shows and even the models are volunteers who take a free six-week crash course in modeling before they walk the runway. The refreshing fashion week is a six-day event sponsored by Alternative Arts. According to their website, the fashion week is a great opportunity for new fashion designers to glow.
14 different designers present on each day of the fashion week. Those talented designers are chosen from hundreds of applications.
Eco Friendly Fashion
This year, the Alternative Fashion Week’s program includes designers from UK, Italy, Spain, Norway as well as from Sri-Lanka and Uruguay. New brands like Majo Rey, Stella & Dot, Didou Boutique and Eliza Joan are just some of the fashion designers presenting.
At Alternative Fashion Week, both designers and producers put emphasis on environmental awareness. Recycled textiles and eco friendly industrial aspects are at the heart of many new collections.
New Designers, New Models, Lots of Shopping
Apart from the chance to possibly discover the next Galliano, new fresh face beautiful models can get their start at Alternative Fashion Week.
Unlike Paris or New York Fashion Week, designer items can be purchased once the show is over. London-style fashion, cutting-edge accessories, and shopping make Alternative Fashion Week an experience that’s worth having.