Top posts of the week – 9.09.2011

Top posts of the week – 9.09.2011

Thanks god, it is friday! Here are the top 5 posts of the week at luxury activist.com  Wishing you all a nice weekend. LA  1- Nespresso…. something else? Most of the time, when Nespresso reveals a new “Georges Clooney ad” it is an event. But now, it is another kind of buzz. The Swiss association Solidar Suisse launched a buzz campaign online in which they describe how Nespresso is not as fair trade… http://luxuryactivist.com/luxury/nespresso-something-else   2- Sisley 2011 new product launch…

Ali Mahdavi, when glamour becomes an art

Ali Mahdavi, when glamour becomes an art

This month at Luxury Activist we decided to talk about the international photographer and artist Ali Mahdavi. He is probably one of the most talented photographers of his generation. He rewrote the lines of glamour in photography and definitely brought back from the dust of time, a new face for glam, for luxury and for allure. He has the astonishing way to dress his subjects with light and shadow. Ali Mahdavi was born in Teheran but he currently lives and…

Catherine Bolle, Swiss artist.

Catherine Bolle, Swiss artist.

Last friday Luxury Activist was invited to Catherine Bolle Vernissage. She is a Swiss artist, born in Lausanne where she still live and work. The Vernissage took place at Espace Arlaud, one of the oldest Museums of Lausanne. During the years it became a flexible place for different exhibitions. From February until April 2012, Catherine Bolle work will be exhibit in the rooms of Espace Arlaud. From her beginning up to today. She is a multi-talented artist, working with different…

Nespresso… something else?

Nespresso… something else?

Most of the time, when Nespresso reveals a new “Georges Clooney ad” it is an event. But now, it is another kind of buzz. The Swiss association Solidar Suisse launched a buzz campaign online in which they describe how Nespresso is not as fair trade as they should. They use the typical Georges Clooney ad in order to accuse and ask Nespresso to change their way to treat their coffee suppliers. On the swiss website you can watch the video…

Martin Grant by Luxury Activist

Martin Grant by Luxury Activist

Couture is most of the time a matter of taste, but when fashion becomes Couture, the world is emphasized, sublimated, highlighted, desired… well, sometimes, we touch god’s creation. Some Couturiers play with colors, others with shapes… some will produce a great entertainment show, others will just highlight the beauty of a curve. Martin Grant is not a showman but after a new collection, the world looks more beautiful. Not over-the-top, just simply perfect. Martin Grant is our Fashion Creator of…

The new face(s) of Womanity by Thierry Mugler

The new face(s) of Womanity by Thierry Mugler

One year after the launch of Womanity, the latest women fragrance, Thierry Mugler launches a new visual campaign that is supposed to re-vamp the initial concept. According to the fragrance Brand, Womanity is about the invisible link that connects all women together, all ages, all generations. The first visual was in line with a certain idea of mythology as you can see here: On this first visual we can see 4 pictures took from the concept film made by Thierry…

Alfred Dunhill goes for Augmented Reality

Alfred Dunhill goes for Augmented Reality

After the launch of the new Alfred Dunhill campaign for Autumn/Winter 2011, now the brand is pushing the boundaries of the Voice campaign thanks to Augmented reality. In deed, thanks to a free App called Aurasma, you can basically watch the videos out of the printed ads. Which means that any magazine ad can reveal the videos just under the “eyes” of your telephone. According to Aurasma Inc., Aurasma is a radical piece of technology that represents the future of how…

Top posts of the week – 12.08.2011

Top posts of the week – 12.08.2011

Hi, thanks god it is friday! and here are the top posts of the week. Wishing you all a great weekend. LA 1- Sisley 2011 new product launch – Exclusive Sisley revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth. http://luxuryactivist.com/beauty/sisley-2011-new-product-launch-exclusive     2-Balmain – New artistic direction with Olivier Rousteing Balmain might be one of the most elegant fashion houses of all times. Today we…

Sisley Eau d’Ikar, new fragrance for men

Sisley Eau d’Ikar, new fragrance for men

Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d’Ikar. You can see my first article about it here. Thanks to this appointment, I could get deeper into the understanding of the concept, the flacon and the fragrance itself. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by…

Prada Autumn winter 2011 – The Video

Prada Autumn winter 2011 – The Video

Prada revealed the mood video inspiring the new women collection for autumn and winter 2011. The video displays a more dramatic and sensual facet of the collection that we could not spot out  on the printouts. On the video we can see Ondria Hardin, Antonia Wesseloh, Kelly Mittendorf, Julia Zimmer and Frida Gustavsson. Steven Meisel put on stage these young teenagers in a very sophisticated way. Around the web, some people think the video is subversive as the teens are seen in…

Dunhill – The Voice campaign – 2011 a/w collection

Dunhill – The Voice campaign – 2011 a/w collection

Hi, There are 2 things that british people are really good on. Fashion and elegance and all of these with an attitude. These words could reflect the new campaign by the prestigious brand Dunhill. It is called The Voice Campaign and it illustrates the Autumn collection 2011. The campaign is built through a series of striking black and white portraits and supported with individual video interviews conducted on set where the cast give their opinions and experiences, providing an intimate…

JØ5EPH K – Contemporary Perfume Architecture

JØ5EPH K – Contemporary Perfume Architecture

This week, let’s discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now perfumer, Brad Kalavitinos. Follow the tour here. Each year the Fragrance industry has more or less 300 new fragrance launches. It becomes hard to find our way throughout the Perfumery shelves. The main actors like LVMH, L’Oréal or even P&G master the market and generate each year billions…

Rosie Huntington-Whiteley by LuxuryActivist

Rosie Huntington-Whiteley by LuxuryActivist

Burberry is launching in September a new Fragrance for women, Burberry Body. We do not know much but what we know is that the advertising features Rosie Huntington-Whiteley, the it-girl. She already collaborated with the english brand, especially for the Beauty line. Until we get more information about the launch of this product, check here a little remix by LuxuryActivist about Ms Huntington-Whiteley. We can see some images of the Burberry new advertising. Burberry gets then, “the” Body. Stay stuned, more…

Top 5 most viewed posts of the week – july 16/07/2011

Top 5 most viewed posts of the week – july 16/07/2011

Hello, as usual, here are the top articles of the week. They are the ones most viewed during the past 7 days. Have a nice weekend. LA   #1- Victorinox Tomo, the unboxing by Luxury Activist Hi, this month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese design studio Abitax. http://luxuryactivist.com/?p=1989  #2- Elie Saab Le Parfum, pure elegance…

Prada Color blocking new fragrance: Prada Candy

Prada Color blocking new fragrance: Prada Candy

Prada is launching a new fragrance, totally inspired by Color blocking, in my opinion. Its name: Prada Candy. We can see that after the minimalistic approach of perfumery, the italian house decided to change directions and be more…. bold. We can see that this summer a wind of wildness is blowing on fashion as Color blocking becomes the code. I already wrote an article about this when Louis Vuitton launched its new bags collection. And we can see that some…