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Larusée, Absinthe from Switzerland takes an acceleration in France

Larusée, Absinthe from Switzerland takes an acceleration in France

Reading Time: 4 minutesFor all French Absinth lovers, this is good news. Larusée has just signed a new distribution agreement with Hedon in France. This will allow to accelerate the build-up of the brand in the French territory. Larusée is a company established in Switzerland and produces Absinthe in the great Neuchâtel tradition. Larusée, a glamourous tradition of Absinthe, made in Switzerland Absinthe originated in the canton of Neuchâtel in Switzerland in the late 18th century. It arose to great popularity as an alcoholic drink in late 19th- and early 20th-century France, particularly among Parisian artists and writers. Owing in part to its association with bohemian culture, the consumption of absinthe was opposed by social conservatives and prohibitionists. Ernest Hemingway, Charles Baudelaire, Paul Verlaine, Arthur Rimbaud, Henri de Toulouse-Lautrec, Amedeo Modigliani, Vincent van Gogh, Oscar Wilde, Aleister Crowley and Alfred Jarry were all known absinthe drinkers. A revival of absinthe began in the 1990s, following the adoption of modern European Union food and beverage laws that removed longstanding barriers to its production and sale. By the early 21st century, a…