alien

Fragrance words, episode 4: Pierre Aulas

Fragrance words, episode 4: Pierre Aulas

For the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between brands and “noses”. His first client, naturally, was Thierry Mugler as he has worked formerly for this Brand from Firmenich as Key account manager. From this first collaboration came out creations like Mugler Cologne, Alien, Angel les Jardins d’Etoile, la part des Anges… Then came out other brands, and Pierre started working for Azzaro, Swarovski, Fendi, Pucci, L’Occitane, Jil Sander, Chloe, Roberto Cavalli, Davidoff or Balenciaga. Pierre Aulas also launched…

Thierry Mugler, le Goût du Parfum

Thierry Mugler, le Goût du Parfum

Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. Thierry Mugler always writes its own track in the middle of the Fragrance industry landscape. Since 1992 and the launch of Angel, a true olfactive UFO, Thierry Mugler cultivated the art of surprise by offering new fragrances, always  out of the box. A*men, Mugler Cologne, Alien and recently Womanity are the witnesses of Mugler courage to reinvent himself no matter trends or fashion influences… He reinvented high-perfumery and offered to the world a new olfactive family thanks to Angel: the Gustative notes. The Praline note of Angel opened a window on a new way to formulate oriental fragrances towards a more “tasteful” path. Since then, and always loyal to its heritage, Thierry Mugler Parfum capitalizes…

Lady Gaga new video: Born this way

Lady Gaga new video: Born this way

Check here the new Lady Gaga video for her new single: Born this way. We can say this lady knows how to rock the house and she is not copying anyone or following any trend. She is a Trend. The video clip ambiance is a very strange one. I would say, a sophisticated blend between 3 movies: Ghostbusters, Alien and Stargate.

And Mugler goes for Womanity Perfume

And Mugler goes for Womanity Perfume

Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.