alternative perfumery
JØ5EPH K – Contemporary Perfume Architecture
This week, let’s discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now perfumer, Brad Kalavitinos. Follow the tour here. Each year the Fragrance industry has more or less 300 new fragrance launches. It becomes hard to find our way throughout the Perfumery shelves. The main actors like LVMH, L’Oréal or even P&G master the market and generate each year billions…
INEKE perfumes , the revival of Artisan perfumery
Discover one of the most interesting alternative perfumery brands called Ineke Perfumes. Her Fragrance collection is called an “Alphabetical collection of Perfumes”; In french: Un Abécédaire de Parfums. It reveals the aim for these fragrances to be, in a way, simple to be understood and yet interesting storytellers.