angel

Chanel, Mugler… which train would you catch?

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to…

Thierry Mugler, le Goût du Parfum

Thierry Mugler, le Goût du Parfum

Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. Thierry Mugler always writes its own track in the middle of the Fragrance industry landscape. Since 1992 and the launch of Angel, a true olfactive UFO, Thierry Mugler cultivated the art of surprise by offering new fragrances, always  out of the box. A*men, Mugler Cologne,…

And Mugler goes for Womanity Perfume

And Mugler goes for Womanity Perfume

Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.