Apple keynote

The new e-Ink keyboard by Apple – what now?

The new e-Ink keyboard by Apple – what now?

It is always surprising to see there are people in this world who spend most of their time analysing, observing, digging out, searching and revealing every single thing Apple might do. At least the good news for the Curpetino company is that they do not need to spend millions of dollars in viral and buzz campaigns. People do it for them for free. Last rumour that becomes a reality is what we call the e-Ink keyboard. The tecnology itself is…

Apple where are you? I mean the real Apple! 

Apple where are you? I mean the real Apple! 

A couple of days after the iconic Apple keynote, we end up with a feeling, that is not new, that the magic is broken. There is definitely something not working anymore and despite the fact it is always easy to criticize a company like Apple, we must admit that today they are not anymore the “king of cool“. Is it a maturity thing? Next April, Apple will celebrate its 40 years of existence. They are really a successful company. With…