Apple new launches

Apple where are you? I mean the real Apple! 

Apple where are you? I mean the real Apple! 

A couple of days after the iconic Apple keynote, we end up with a feeling, that is not new, that the magic is broken. There is definitely something not working anymore and despite the fact it is always easy to criticize a company like Apple, we must admit that today they are not anymore the “king of cool“. Is it a maturity thing? Next April, Apple will celebrate its 40 years of existence. They are really a successful company. With…