apps

Mobile Apps segmentation, 2 apps are better than 1… Really?

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms? It is all about apps The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6 of them everyday. Rom your favorite news to weather forecast, social media, email or preferred chat app, our lives are shaped on thr usage of apps. And we can see the exponential usage of apps by looking into the number of downloads from the different app stores. According to statista.com, Apple’s App store got in 2013 40 billion downloads. This means that every second, the IOS app store gets 1’200…

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

In the 80’s and the 90’s we used to say that the most important thing in someone’s resume would be the fact he has mobility. This would mean that this person would be flexible enough to move geographically for a new job. Some people would even add “International mobility”, meaning: “if I get the job I am ready to live in any place around the world”. And that’s how international careers were built. Some people would not hesitate to change from one continent to another every 4 to 5 years. And then the internet arrived and the World Wide Web changed the way things were. Rather than people reallocating themselves to the best places in the world where they could find a job, now it is the job which “reallocates” to the places where the best people live. And this is possible because the world went from mobility to mobile,…

SoundCloud, the myspace killer?

SoundCloud, the myspace killer?

One of the most fashionable words in 2011 was “cloud”. And it will continue in 2012. After Apple’s iCloud, another one growing very fast is SoundCloud. It is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. Some people consider it is a myspace killer. Originally from Sweden, SoundCloud quickly got installed in Berlin-Germany in August 2007. It was founded┬áby sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recordings with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks. Basically, you can record your original-sound and share it with your friends, ask them what they think about it or even share it throughout the social networks. Of course, all records need to be original and you should be the owner (or have the official rights) to…