apps

Mobile Apps segmentation, 2 apps are better than 1… Really?

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms? It is all about apps The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6…

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

In the 80’s and the 90’s we used to say that the most important thing in someone’s resume would be the fact he has mobility. This would mean that this person would be flexible enough to move geographically for a new job. Some people would even add “International mobility”, meaning: “if I get the job I am ready to live in any place around the world”. And that’s how international careers were built. Some people would not hesitate to change…

SoundCloud, the myspace killer?

SoundCloud, the myspace killer?

One of the most fashionable words in 2011 was “cloud”. And it will continue in 2012. After Apple’s iCloud, another one growing very fast is SoundCloud. It is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. Some people consider it is a myspace killer. Originally from Sweden, SoundCloud quickly got installed in Berlin-Germany in August 2007. It was founded┬áby sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians…