Army
Top 10 best Swiss Facebook pages.
We just got the ranking of the top 10 best Swiss Facebook pages. This calculation is made in terms of number of fans but also in terms of “People Talking about” which means the viral power of a page and the engagement rate too (number of actions out of the number of impressions). In terms of number of fans, here is the top 10 most important Swiss pages. We can see that Nespresso is by far the biggest Swiss page with its 1,72 million fans. Of course it is also a global page with a global brand. Nespresso with 1,72 million fans Axe Effekt with 288,431fans My Switzerland with 281,000 fans Ricola with 174,000 fans Sony Mobile DE with 168,000 fans Bally with 138,365 fans Migros Ice Tea wit h133,270 fans Swisscom with 129,575 fans Swiss International Airlines with 126,345 fans Ok- with 112,790 fans Now, in terms of “People…
Victorinox, innovative fragrances for men.
Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. Now, 15 years later, the Swiss company continues in its path of innovation in the masculine area by launching 2 amazing products: – Swiss Army Classic Icon EDT – Swiss Army Forest EDT SWISS ARMY CLASSIC ICON EAU DE TOILETTE In 2012, only the Swiss company Victorinox could launch such a Fragrance flacon: A Swiss Army Knife shape flacon. Almost as a celebration of 15 years of iconic Design in the Fragrance industry, Victorinox launched a special flacon for its Classic Eau de Toilette line. A perfect alliance between a best selling fragrance and an outstanding design. The flacon design reflects the legendary pocket knife. Its design incorporates the…
Victorinox launches new website about true stories.
Victorinox, the makers of the original Swiss Army Knife, just revealed their new online concept for the website. It is a new Brand interface with the goal to bring a more emotional experience. Based on true stories received throughout the years from customers, the Swiss Brand is capitalizing on these amazing storytelling. Called “Victorinox Stories”, the new website proposes a diving-experience into each story. In 2012, Victorinox will communicate more about the company values, its products and the Brand strong promise: Companion for Life. According to Mr. Carl Elsener, CEO of Victorinox, it is not the story of the company that turned Victorinox products as Icons, it is about the stories that customers experienced in which products played a vital role: stories about memorable moments of adventure and expeditions on earth, in the sky, and in space. Dramatic stories in which Victorinox products contributed to solutions and saved lives. Even stories…