beauty blog

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

When you think everything was done and there is not much left to do in the perfumery market, you realize that some fragrance houses do not see it this way. When you stay true to your commitment to creation and do not get influenced by trends, you start building an unique universe and only beautiful creations can come from it. Puredistance is an amazing Fragrance house that since 2007 has been astonishing us with true daring creations. The luxury level is at its maximum and we can only congratulate and follow closely Jan Ewoud Vos, the founder and the creative spirit behind Puredistance. Puredistance, State Of The Art in Perfumery Creation Puredistance was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team of creative people who will give the…

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for some, even decades. They are truly inspiring and became olfactory references to the market. Kouros by Yves Saint Laurent – 1981 When Mr Yves Saint Laurent went to Greece, he was fascinated by the majestic beauty of the landscape and impressed by the elegant masculinity of greek men statues. “I had been fascinated by the blue of the sea, the sky, the intense freshness which emanated from this universe dedicated…

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore New Absolu,  A Lush And Elegant Concept Christian Dior revealed a new film about J’Adore the new Absolu and it is a true ode to sensuality, beauty and to all women after all. A delightfully lush new composition sees Absolutes dance alongside an unprecedented freshness. The flowers here are as sweet as a delectable syrup, or a sublime, natural and sensual nectar. The icon Charlize Theron, more desirable than ever, is the divine incarnation of a free and triumphant femininity. Ode to women, to their audacity, the iconic floral bouquet is a beauty with multiple faces, a feat of balance where the most beautiful flowers express themselves with sensuality and freshness. In this film, Christian Dior brings the essential elements of J’Adore, exhibit at the service of a strong femininity. Charlize Theron is showcased as a modern amazon or goddess, allowing herself a true freedom of movement. Imperial and sublime, the actress is…

La Prairie A Tale of Luxury: Where Precious Materials Meet Infinite Beauty

La Prairie A Tale of Luxury: Where Precious Materials Meet Infinite Beauty

 From the chasms of earth and sea emerge the eternity of platinum, the opulence of gold, the indulgence of caviar and the luminosity of white caviar. Swiss luxury skincare brand La Prairie presents the next chapter of its unique story with a new film. The two-minute video highlights La Prairie’s four rare, precious ingredients used in its signature luxury collections. It underscores not only the Brand’s innovative, pioneering spirit in the world of skincare but also its place in the world of luxury. With this new film, La Prairie takes us into a journey of excellence and eternal beauty. From the indomitable nature of Swiss Alps and Sea, to the contemporary cutting edge technology, La Prairie pictures a dream of luxury, design and state of the art cosmetics. The film illustrates the rare ingredients used by La Prairie: Platinum Gold White Caviar Caviar We do not know if the action…

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

The Perfumery market with more than 1’000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and truly innovate. J’Adore was for sure, back in 1999, the last daring blockbuster creation of the fragrance and luxury house. Now, almost 20 years after the launch of J’Adore, Dior announced the launch end of August of a new big feminine fragrance, described as a new chapter in the company’s history. The fragrance is called JOY and at LuxuryActivist we feel it was not a good thing to acquire this name from Jean Patou. By trying to rewrite history, Dior forgets about the tremendous richness of the brand and not sure this will bring them luck. There are certain things that should not be done. The French brand already revisited history a couple of times, here is a…

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. In 1912 he opened a small dressmaking salon called “Maison Parry”. His entire 1914 collection was purchased by a single American buyer. At that time, Henri During the First World War, Patou shut downs his business and reopen it in 1919. He is known for inventing the inventor of the knitted swimwear and the tennis skirt. He also known to popularize the Cardigan by always looking for a comfortable yet stylish fashion. In his fashion as in his perfumes, Jean Patou was a pioneer of modernity. Contemporary of the Art Deco and Bauhaus movements, he draws from historical references – the drapes of ancient Greece, the low cut waist of…

Ultimate Guide for Top 2017 Nail Art Trends – Color is Beautiful

Ultimate Guide for Top 2017 Nail Art Trends – Color is Beautiful

2016 was another year in which the Nail Polish market had a strong growth. This beauty segment grew by 6% showing for the 5th year in a row a consistent development (source: Kline). Here are some key insights from 2016 and 5 biggest trends for the 2017 nail art market. 2016, key take aways from the Nail Polish Market 2016 was another outstanding year. The Nail polish industry has evolved in a solid manner, providing to all customers several new opportunities. From basics to pure innovative products, everybody could find its way. What should we keep from this segment? Long Lasting Nail Polish One of the biggest focus in the past 12 month was the aptitude for brands to propose long lasting nail polish, that could be used at work and during party time. The Long-wear nail polish category has been growing by triple-digit since 2015 and it was still…

Luxury Blog: IOMA Paris opens new store in Paris – A temple to beauty.

Luxury Blog: IOMA Paris opens new store in Paris – A temple to beauty.

IOMA, the beauty high-tech brand opens a new store in the heart of Paris, at Saint German des Près. In this new store, the brand gathers the very best of high-tech and skin expertise. You will be able to find the best sellers of the brand as well as specific treatments, including massage cabines. This is definitely a new beauty destination in Paris. IOMA is a skin expert and all the concept is based in trying the find the best and the most adapted treatment for your own skin. For that the brand has created different high-tech skin diagnosis in order to personalize the offered treatment. The power of the brand is to be present in 17 countries in 3 different continents. These represent more than 1’500 sales outlets across the world. IOMA deployed 2’200 skin diagnostic devices. In one hand, the brand can serve its customer’s best interests and…