bloggers

Keep Up with Luxury News

Keep Up with Luxury News

Reading Time: 3 minutesThe world of luxury is a glamorous place with tons of gorgeous items that can help anyone shine in a crowd. Our luxury magazine has all kinds of amazing pieces that can help you stand out from everyone else wearing similar clothes. After all, when certain fashions become popular you are likely to see them everywhere. A luxury blog is something that many people turn to when looking for the hottest new looks out there.  Our Swiss website hosts an online magazine that will keep you up to date on all of the newest accessories hitting the market. Keep up with the international news on what is popular across the globe with our luxury magazine. While another online magazine might keep you up on what is popular in one area of the world, our Swiss website knows that the popularity of fashion in other countries can have a big impact…

Nailmatic, when beauty meets generation Y

Nailmatic, when beauty meets generation Y

Reading Time: 5 minutesDiscover Nailmatic, a young dynamic nail polish brand that completely found its target: The generation Y or who we call the Millenials. So it is about creativity, nail polish, innovation and high-tech.  Nailmatic, why nail polish ? Because ! The beauty market is one of the most dynamic segments of the luxury overall industry. Fragrances and skincare are traditionally the 2 engines that leaded the way in the segments for several years. Nevertheless due to a heavy competition, market segmentation and probably a lack of dynamism, these 2 activities have been stagnating a lot. 2 other segments took the lead since 2000: MakeUp and especially Nail Polish. Look the figures. 2012-2013 represented a worldwide record with  7.5 billion US$ spent on nail services. According to Euromonitor, nail polish sales increased by 43% from 2008 and 2012. In comparison, lipstick sales increased only by 7% and facial makeup by 11%. Euromonitor…