bloggers

Online Influencers: Nobody Is Listening (The End Of An Era)

Online Influencers: Nobody Is Listening (The End Of An Era)

While Influential marketing has never been so powerful, it is time to put all cards on the table and accept that the influencer marketing model is coming to an end for a very simple reason: nobody is listening. It might sound provocative and even of a very bad taste but the reality is here. Brands and influencers have spent their time and money feeding an electronic beast that represented for many years a sort of marketing mirage in the middle…

Keep Up with Luxury News

Keep Up with Luxury News

The world of luxury is a glamorous place with tons of gorgeous items that can help anyone shine in a crowd. Our luxury magazine has all kinds of amazing pieces that can help you stand out from everyone else wearing similar clothes. After all, when certain fashions become popular you are likely to see them everywhere. A luxury blog is something that many people turn to when looking for the hottest new looks out there.¬† Our Swiss website hosts an…

Nailmatic, when beauty meets generation Y

Nailmatic, when beauty meets generation Y

Discover Nailmatic, a young dynamic nail polish brand that completely found its target: The generation Y or who we call the Millenials. So it is about creativity, nail polish, innovation and high-tech. ¬†Nailmatic, why nail polish ? Because ! The beauty market is one of the most dynamic segments of the luxury overall industry. Fragrances and skincare are traditionally the 2 engines that leaded the way in the segments for several years. Nevertheless due to a heavy competition, market segmentation…