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Baselworld 2016 – Here are 6 new watches that will be revealed this year.

Baselworld 2016 – Here are 6 new watches that will be revealed this year.

Baselworld will start in less than one month and we got a sneak peak on 6 new watches that will be presented during the watch show this year. We can see this year brands are revealing strong skills in technic and sharp elegance.

Bulgari Man Extreme, audacity for a modern man.

Bulgari Man Extreme, audacity for a modern man.

Bulgari launches Bulgari Man Extreme. A second chapter to Bulgari Man and as always, the Italian brand plays the concept of the creation to the maximum. This time, offering a more edgy version of the Bulgari man. At LuxuryActivist, we could test the product for you and check out the outcome. Bulgari Man Extreme, the concept While Bulgari Man, launched in 2010, featured a masculine reassurance under the silhouette of Clive Owen, Bulgari Man Extreme is much more edgy and vibrant. We can see a new face, Eric Bana, representing a more daring, adventurous, yet virile vision of men. The first chapter displayed the relationship between the man and his fragrance. In this new chapter we can see the interaction between the modern man and different elements in his surroundings. It is also a brighter, vibrant and adventurous image. It is also inspired by the spirit of Rome, that tend…

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components availability makes companies to purchase small swiss businesses to supply their demands. War has started. It all started with a simple yet striking announcement made by Nicolas Hayek, CEO of the Swatch Group by the end of 2009: “We no longer intend to produce or deliver to third-party watchmakers“ This sentence sounded like a big bomb. In deed, only a few watch brands do everything in-house. Most of the brands…

Bulgari launches “Mon Jasmin Noir”.

Bulgari launches “Mon Jasmin Noir”.

Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story.