India, as many “In-development” countries represents a huge potential for luxury brands. Check this video from ETNow TV about the importance of luxury Brands in India, especially among Men. Here we can see interesting luxury people like Angela Ahrendts, CEO of Burberry in how she managed to highlight Burberry among Indian people and especially Men. Also, he can listen to Joshua Schulman, CEO of Jimmy Choo explaining the indian men taste: ” a blend of english elegance with italian style… all with a James Bond touch…” After China, should luxury brands invest in India? LA Info sourced on Youtube at ETNOW official channel.
Burberry is launching in September a new Fragrance for women, Burberry Body. We do not know much but what we know is that the advertising features Rosie Huntington-Whiteley, the it-girl. She already collaborated with the english brand, especially for the Beauty line. Until we get more information about the launch of this product, check here a little remix by LuxuryActivist about Ms Huntington-Whiteley. We can see some images of the Burberry new advertising. Burberry gets then, “the” Body. Stay stuned, more to come. LA
This summer, Burberry fans will be glad. It will be the birth of Burberry Beauty. A full Make up collection, based on the refined taste of Christopher Bailey, the Brand Artistic Director.