Byredo presents an immersive three-part installation in Paris, on the occasion of AW19-20 season, entitled « Rare Byrds of a Feather ». The main inspiration of this collection is BIRDWATCHING. According to Ben Gorham, Birdwatching is part of a subculture that if you are not into it, you might not know much about it. “This collection started around this idea of birds essentially and bird-watching as a sub-culture. It’s one that if you’re not a bird watcher you don’t know very much about – you may have an image associated with a person with binocular, but as a culture they have specific codes of behaviour, a very clear honour system”. Ben Gohram Byredo brings the pleasure of appreciating a special moment into life. Birdwatching is the opposite of today’s world where everything goes fast that we just spend superficial time on things. With Birdwatching, you take the time to appreciate…

• 2 March 2019