Byredo’s first store in Korea will open in the heart of Seoul’s dynamic and fashionable Dosan Park. This will be the brand’s fifth international opening, following Stockholm, New York, London and Paris. Gangnam Style The new flagship store is located at 12 Dosan-daero in Gangnam-gu. This area is one of the 25 local government districts which make up the city of Seoul, South Korea. Gangnam literally means “South of the River”. Both the Greater Gangnam Area and Gangnam itself are widely known for its heavily concentrated wealth and very high standard of living, which has been compared to cities such as Beverly Hills, California. Byredo New Store, Beautiful as Usual The stand-alone building has been designed by Byredo’s founder Ben Gorham and Swedish architectural and design studio Halleroed. Both companies have already collaborated on two other stores: London and New York. Halleroed’s work is well known and each project requires a lot of…

• 22 May 2019