Carlsberg cider

Somersby finally in Heidi land.

Somersby finally in Heidi land.

Here is a new apple story in Switzerland. No, it is not a new iPhone. For once we are talking about true apples, the fruit. This beginning of the year marks the arrival of a cool Apple refreshing beverage called Somersby. The challenge is huge as Switzerland is the country of the well-known Apfel-Schorle a popular Swiss beverage (originally invented in Germany) based on sparkling apple juice. Somersby reinvents the territory of beverages based on Apples. It brings a much…