cedric dauch

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

In 2013, for the opening of the J.M. Weston shop in Rue Saint-Honoré, Michel Perry decided to rethink the loafer 180 and the double sole derby, but also small and large leather goods in materials and tones of ocean blue and black, thus giving birth to the Saint-Honoré special collection. A daring combination that led the way to two-tone colour matches. To complete the palette, grey now in turn gives full expression to the J.M. Weston style. And it is simply amazing.

JM Weston reopens the Brand store in Paris, La Madeleine.

JM Weston reopens the Brand store in Paris, La Madeleine.

JM Weston has an amazing history and a great heritage in which Michel Perry, the Artistic Director of the Manufacture, draws his inspiration. Michel Perry not only creates all the product collections but he is also completely invested into the stores interior design. The French luxury house has been revamping its stores in order to rewrite the Brand universe into a more contemporary and adapted environment. In September JM Weston reopened its store in Geneva and this time, it is the Madeleine – Paris store that got a new look. JM Weston, the temple for elegance. Every JM Weston boutique has its own universe and its own story. Michel Perry, tries to be inspired by the city in which the store is located and by the spirit of the store itself. His ambition is to bring a true elegant ambience to each location, transforming the existing stores in true contemporary…

J.M. Weston store re-opening in Geneva. Absolute elegance

J.M. Weston store re-opening in Geneva. Absolute elegance

In September, J.M. Weston brought the french touch to Geneva in Switzerland by re-opening its emblematic store of 29, Rue de la Croix d’Or. And the result is as subtle as elegant. Geneva has now a true temple for masculine elegance and men can find the latest collections by J.M. Weston in a sort of Curiosity Cabinet, designed by Michel Perry himself. J.M. Weston and Geneva, a long elegant story J.M. Weston is probably one of the first international Shoe manufacturer to establish in Geneva more than 30 years ago. So the history of the Brand and the Swiss city are connected. All the well establish business men and women from geneva are loyal customers of the brand. Being in a central position in the city, the J.M. Weston store benefits from a high street traffic. It is a discreet store yet with strong luxury recognizable codes, so you cannot…

Country Gents by J.M. Weston – the art of living

Country Gents by J.M. Weston – the art of living

When Michel Perry, Artistic Director of J.M. Weston, creates a new collection, he will always find a way to surprise us. Like a painter or sculptor, he will model, sharpen, curve, concentrate, blend and color J.M. Weston heritage to present it in a new light. Discover COUNTRY GENTS, the new leather shoes and accessories by J.M. Weston. Countryside is the inspiration J.M. Weston got inspired by the contrasted richness of nature. According to Michel Perry, Artistic Director of the French luxury House, Countryside is no longer a departure from elegance and style. It is an art of living. Nature itself represents an amazing creative magma of textures, colors and shapes from which the creative mind of J.M. Weston can tell a great story of shoe-making. By revising the countryside landscape, the French Manufacturer paints a portrait of a raw nature that blends mineral and vegetal together in a perfect harmony….

Le Printemps Paris – Dior for Christmas

Le Printemps Paris – Dior for Christmas

Today was the reveal ceremony of the Christmas windows of Le Printemps, Luxury department store in Paris. This year, Dior is the partner Brand and for this special evening, Marion Cotillard herself, Dior’s egerie, was invited. Every year, the reveal ceremony of Le Printemps’s christmas windows is a major event. The luxury department store is for sure bringing luxury to its edge. Last year, they did Christmas with Chanel. Karl Lagerfeld and Vanessa Paradis came for the inauguration. So this year, it was Dior’s turn and everything was made huge. Dozens of national televisions and journalists, many VIP guests and the amazing animated windows of the Boulevard. You can see here a video showing the precise moment of this inauguration with the arrival of Marion Cotillard AFPTV- F.Novial and N.Bekkouche TF1 – MYVIDEO Each year, Le Printemps does things huge. We all forget that Vuitton is at Galleries Lafayette. Really?…

Fragrance words, episode 7: Cédric Dauch

Fragrance words, episode 7: Cédric Dauch

Fragrance words episode 7 features Cédric Dauch. Check down below for the french version. EPISODE 7: CEDRIC DAUCH (EN) Cédric Dauch is Communication manager at Le Printemps France. After his studies at l’Institut Français de la Mode (the French institute for fashion), he developed his career close to the luxury clientele for prestigious Distribution Brands. At Le Printemps France, he actively contributes to the qualitative ascension of the Printemps brand. He is personally invested on the Printemps Brand’s highlight via outstanding activities. His great culture in Luxury image, places him among the cutting edge “eyes” in Paris. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Cédric Dauch (CD): I do not remember striking launches this year; only Coco Noir by Chanel. The campaign is very minimalistic (in execution and visibly in budgets) and that is what stroke me. Actually, I love black! LA: In this…

Paco Rabanne, future visions by Le Printemps

Paco Rabanne, future visions by Le Printemps

The french luxury department store Le Printemps presented its vision of the future by inviting the avant-gardist brand Paco Rabanne to a special set at the heart of the parisian shop. In the continuous aim to become one of the edgy references for luxury in Europe, Le Printemps is always reinventing itself by always proposing surprising, original and high-fashion animations. After one of the most glamorous luxury christmas in partnership with Chanel, now it is the moment to get a hint of the future with Paco Rabanne. I must say that since the end of the Mr.Rabanne era, the Brand Paco Rabanne was more focusing on Fragrances than Fashion. Now, with a new Artistic Director and this new beautiful operation, we feel that the brand’s heritage is still its force. In deed, Paco Rabanne has a new Artistic Director. It’s name: Manish Arora. He is indian and has followed a…

Le Printemps celebrates a very Chanel Christmas

Le Printemps celebrates a very Chanel Christmas

It is official, the luxury french department store Le Printemps revealed his Christmas theme. This year, Chanel will thrill you during the Holiday season in France. The inauguration of the Christmas windows is always a great event as it kicks-of the beginning of one of the busiest commercial periods of the year. Le Printemps in Paris has evolved towards one of the top levels in terms of Luxury and lifestyle in Europe. Sak’s Fifth Avenue in NY and Takashimaya in Tokyo have now a real competitor in the world. This year, they really placed the level of Christmas very high. They have a global partnership with Chanel for an amazing christmas theme. Not only the luxury french brand has the “commercial windows” but Karl Lagerfeld designed the famous animated windows that thousands of Children and families visit in the animated Haussmann boulevard in winter. For the PR event, Mr Lagerfeld…