chicago

JØ5EPH K – Contemporary Perfume Architecture

JØ5EPH K – Contemporary Perfume Architecture

This week, let’s discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now perfumer, Brad Kalavitinos. Follow the tour here. Each year the Fragrance industry has more or less 300 new fragrance launches. It becomes hard to find our way throughout the Perfumery shelves. The main actors like LVMH, L’Oréal or even P&G master the market and generate each year billions of dollars. Aside these highways of creation, we can see that, on the past 10 years, young and creative brands were founded. These brands were most of the time the aim of one person, a creator in a way. JØ5EPH K is the creative and artistic result of a contemporary artist called  Brad Kalavitinos. He was born in the US and after his degree in multimedia and fine art, he…

Jeff Carter to save Walter Gropius, Bauhaus

Jeff Carter to save Walter Gropius, Bauhaus

In 2016, the Olympic games will take place in Rio de Janeiro, the most beautiful city in the world. Of course I am not very honest  by saying this as being brazilian 🙂 So I checked who lost the competition against Rio and I realized that Chicago had a very serious participation file. They had a huge plan to replace an historical old area of the city with a modern olympic town. Some people, in love with the american Architectural design of the beginning of the century were not happy with all these demolitions. Lots of great buildings would be taken down to the ground because of a “stupid olympic game project”. So finally some people in Chicago were happy that their city did not win as they thought things would remain as they are.  Unfortunately for them, the mayor has great ambitions for his town and the project remains….