Communication

Paco Rabanne, future visions by Le Printemps

Paco Rabanne, future visions by Le Printemps

The french luxury department store Le Printemps presented its vision of the future by inviting the avant-gardist brand Paco Rabanne to a special set at the heart of the parisian shop. In the continuous aim to become one of the edgy references for luxury in Europe, Le Printemps is always reinventing itself by always proposing surprising, original and high-fashion animations. After one of the most glamorous luxury christmas in partnership with Chanel, now it is the moment to get a hint of the future with Paco Rabanne. I must say that since the end of the Mr.Rabanne era, the Brand Paco Rabanne was more focusing on Fragrances than Fashion. Now, with a new Artistic Director and this new beautiful operation, we feel that the brand’s heritage is still its force. In deed, Paco Rabanne has a new Artistic Director. It’s name: Manish Arora. He is indian and has followed a…