Coty Inc

New Balenciaga Flora Botanica – disappointing

New Balenciaga Flora Botanica – disappointing

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”. As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical “non-active” girl, sulky and without too much energy. Finally the perfect victim of vampires :-). I am a little hard here, sorry. But essentially she is a cliché and that is what I criticize the most Balenciaga’s choice. After a magnificent Charlotte Gainsbourg, completely out of the mainstreams, they just go 360 degrees on the cliché-girl. The name now. FLORABOTANICA. Probably they tried to stick to a certain heritage and…

Coty Inc. offers to buy Avon for $10 billion.

Coty Inc. offers to buy Avon for $10 billion.

Two weeks ago Coty Inc. sent a proposition to purchase Avon for $10 billion cash. One giant is trying to eat the other. Avon refused the proposition as it was officially declared by Avon’s spokesperson: “At the time, the board concluded, and it still believes, that Coty’s indication of interest is opportunistic and not in the best interest of Avon’s shareholders“. Coty decided to make the offer public as they think it would be at the interest of Avon’s shareholders. A complex matter that brings Avon into a hard decision as the company’s results are not at their best. Avon’s CEO Andrea Jung, is supposed to find her replacement after a drop down of 40% in terms of results. So by proposing a +20% higher than the normal price per share, Coty tries to convince Avon’s shareholders to sell. Why Coty would like to buy Avon? I think their strategy…