course

La Vie est belle by Lancôme, nothing to report…

La Vie est belle by Lancôme, nothing to report…

I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême (1995), Miracle (2000), Attraction (2003), Hypnose (2005) and Magnifique (2008), now they are launching La Vie est belle (2012). I am not sure we will remember this one as probably we do not remember most of the ones in my above list.  By using Julia Roberts, they probably…

Top 10 best Swiss Facebook pages.

Top 10 best Swiss Facebook pages.

We just got the ranking of the top 10 best Swiss Facebook pages. This calculation is made in terms of number of fans but also in terms of “People Talking about” which means the viral power of a page and the engagement rate too (number of actions out of the number of impressions). In terms of number of fans, here is the top 10 most important Swiss pages. We can see that Nespresso is by far the biggest Swiss page…

Sisley new launches september 2012 – exclusive

Sisley new launches september 2012 – exclusive

Summer time this year was the moment for me to discover the new launches by Sisley. I would call them the Brand who never sleep and that always surprises us with great products. It is really impressive how creative, innovative and caring this brand can be by proposing the best products in it’s category. This september in all affiliated stores, you will be able to discover 4 amazing new products: – Global Perfect Pore Minimizer – Eau Efficace Démaquillant Doux…

Internet Explorer 9, new commercial.

Internet Explorer 9, new commercial.

Microsoft released a new TV advertising campaign about its new Internet browser, IE9. During the London Summer Olympic games, Microsoft is buzzing on television with a new comercial for its browser. They claim a more “beautiful web”. They propose interesting features but when you see the commercial, you see that the content displayed is cooler than the Browser really. And the content, of course, is not from Microsoft (eg: Iron Man). But the commercial is well executed.   LA  …

New Balenciaga Flora Botanica – disappointing

New Balenciaga Flora Botanica – disappointing

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”. As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical…