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La Vie est belle by Lancôme, nothing to report…

La Vie est belle by Lancôme, nothing to report…

I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême (1995), Miracle (2000), Attraction (2003), Hypnose (2005) and Magnifique (2008), now they are launching La Vie est belle (2012). I am not sure we will remember this one as probably we do not remember most of the ones in my above list.  By using Julia Roberts, they probably also expect to please the Tresor client (40 years and more) because I am not sure young women would remember her. The “Pretty woman” generation got old. Then what stroke me was some similitudes to Givenchy Ange ou Demon movie. Of course the Lancôme one is more politically correct but I found some interesting parallels with the dress, the decoration, some characters, scenario and camera moves. It is like if…

Top 10 best Swiss Facebook pages.

Top 10 best Swiss Facebook pages.

We just got the ranking of the top 10 best Swiss Facebook pages. This calculation is made in terms of number of fans but also in terms of “People Talking about” which means the viral power of a page and the engagement rate too (number of actions out of the number of impressions). In terms of number of fans, here is the top 10 most important Swiss pages. We can see that Nespresso is by far the biggest Swiss page with its 1,72 million fans. Of course it is also a global page with a global brand. Nespresso with 1,72 million fans Axe Effekt with 288,431fans My Switzerland  with 281,000 fans Ricola with 174,000 fans Sony Mobile DE with 168,000 fans Bally with 138,365 fans Migros Ice Tea wit h133,270 fans Swisscom with 129,575 fans Swiss International Airlines with 126,345 fans Ok- with 112,790 fans Now, in terms of “People…

Sisley new launches september 2012 – exclusive

Sisley new launches september 2012 – exclusive

Summer time this year was the moment for me to discover the new launches by Sisley. I would call them the Brand who never sleep and that always surprises us with great products. It is really impressive how creative, innovative and caring this brand can be by proposing the best products in it’s category. This september in all affiliated stores, you will be able to discover 4 amazing new products: – Global Perfect Pore Minimizer – Eau Efficace Démaquillant Doux – Phyto-Lip Gloss – Phyto-Blush Eclat  GLOBAL PERFECT PORE MINIMIZER According to the Brand, Global Perfect Pore Minimizer is the first skin-perfecting skincare which targets all causes of dilated pores to reveal bare skin that is flawless, even close up. In deed, September is “complexion time” and a good base for the perfect complexion is a perfect skin. Not easy when pollution, stress, weather conditions brings your skin down. Of…

Internet Explorer 9, new commercial.

Internet Explorer 9, new commercial.

Microsoft released a new TV advertising campaign about its new Internet browser, IE9. During the London Summer Olympic games, Microsoft is buzzing on television with a new comercial for its browser. They claim a more “beautiful web”. They propose interesting features but when you see the commercial, you see that the content displayed is cooler than the Browser really. And the content, of course, is not from Microsoft (eg: Iron Man). But the commercial is well executed.   LA   Info sourced on Youtube. All images are copyrighted with no reproduction rights available.  

New Balenciaga Flora Botanica – disappointing

New Balenciaga Flora Botanica – disappointing

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”. As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical “non-active” girl, sulky and without too much energy. Finally the perfect victim of vampires :-). I am a little hard here, sorry. But essentially she is a cliché and that is what I criticize the most Balenciaga’s choice. After a magnificent Charlotte Gainsbourg, completely out of the mainstreams, they just go 360 degrees on the cliché-girl. The name now. FLORABOTANICA. Probably they tried to stick to a certain heritage and…