We tend to say there are 152 million bloggers around the world. That seems a lot, especially when you know that every second a new blog is created. Bloggers are a quite recent phenomenon and brands have been using them as a leverage for visibility. In the past 2 to 3 years, brands are not seeking bloggers anymore, they want influencers, meaning people who can drive attention to what they think towards millions of people. The buzz landscape is changing….
With almost one billion websites and 2.9 billion internet users, the worldwide web became a huge spider-web that fighting to exist is like being a fly sticked in that web fighting not to get eaten by the big tarantulas. So here are 5 good pieces of advice that will save you a lot of time or even prevent you to start something that you might not be able to manage.