digital business

The United Arab Emirates are world champions in Mobile Marketing – Key figures

The United Arab Emirates are world champions in Mobile Marketing – Key figures

The United Arab Emirates (UAE), sometimes simply called the Emirates is a federal absolute monarchy sovereign state in Western Asia at the southeast end of the Arabian Peninsula on the Persian Gulf, bordering Oman to the east and Saudi Arabia to the south, as well as sharing maritime borders with Qatar to the west and Iran to the north. With a 9.45 million inhabitants and a GDP of USD 730 billion dollars, UAE represents a tremendous market for luxury companies….

The Future Of Retail, Technology At Your Service

The Future Of Retail, Technology At Your Service

The more internet technologies allow retailers to review their model, the more important changes will be put in place across the user experience. Here are 4 major changes that will certainly happen in the next 10 years. 1- Big Data Will Do The Shopping For You Twenty years ago, you would probably choose that store rather than that other one because of the person managing the place. By always going to the same store, the people working there would know…

Fastest Ways to Build Brand Awareness via Social Media

Fastest Ways to Build Brand Awareness via Social Media

Consider for just a moment that there are more than two billion active global users on Facebook alone and you will quickly understand that one of the most effective ways to build brand awareness will be via Social Media. However, Facebook isn’t alone as there is YouTube, the second largest social media site, with Instagram up there near the top as well. The social accounts you choose to create are up to you but don’t choose to build brand awareness…

Programmatic – a new reality in Digital advertising for luxury brands.

Programmatic – a new reality in Digital advertising for luxury brands.

When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses. Programmatic, what? In digital marketing, when…

Will Netflix make Switzerland to see red?

Will Netflix make Switzerland to see red?

The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market like the USA with 2’218 tv channels, probably Netflix represents only another alternative. Market segmentation is already super high so one more or one less would not change a thing. 20 years ago, the Cosby show was the biggest show in terms of audience in the USA. Every time, the popular TV show would gather 27…