Tag: Digital Strategy

Best High-tech news from 2013

Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles...

Why Luxury Brands are so afraid of Social Media?

Social media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should move into Social Media or not, ask yourself...

Digital business: when Internet went from I.T. to Marketing.

In the 60's, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet....

Chanel Cult Colors. A story of Nail polish.

Chanel released its campaign for a special Nail Polish collection called "Les Couleurs cultes", which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a...
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