Tag: Digital Strategy

The United Arab Emirates are world champions in Mobile Marketing – Key figures

The United Arab Emirates (UAE), sometimes simply called the Emirates is a federal absolute monarchy sovereign state in Western Asia at the southeast end of the Arabian Peninsula on the Persian Gulf,...

Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

We have never spoke as much about bloggers as today. They are trendy, they are smart, they are passionate people and generally companies think they can get cheap/free visibility thanks to the...

Luxury news, information for hyper-luxury customers

News are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still...

From best luxury Bloggers to top Influencers… the new era of online visibility.

We tend to say there are 152 million bloggers around the world. That seems a lot, especially when you know that every second a new blog is created. Bloggers are a quite...

Social Media in Switzerland, 2015 figures

Here are the updated figures for Social media in Switzerland. These figures correspond to end of August 2015. As we can see, Switzerland is a very connected country in which luxury brands but also media, electronics or retail food are all using social media to communicate with customers and fans.

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

At the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.

Will Netflix make Switzerland to see red?

The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market like the USA with 2'218 tv channels, probably...

RIP Facebook organic reach, the cheap days are over.

Where are the fans? This question is probably he most popular one among Community managers when it comes to Facebook organic reach. In deed Facebook discovered with its entry at the stock...
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