eau de toilette

Victorinox, innovative fragrances for men.

Victorinox, innovative fragrances for men.

Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. Now, 15 years later, the Swiss company continues in its path of innovation in the masculine area by launching 2 amazing products: – Swiss Army Classic Icon EDT – Swiss Army Forest EDT SWISS ARMY CLASSIC ICON EAU DE TOILETTE In 2012, only the Swiss company Victorinox could launch such a Fragrance flacon: A Swiss Army Knife shape flacon. Almost as a celebration of 15 years of iconic Design in the Fragrance industry, Victorinox launched a special flacon for its Classic Eau de Toilette line. A perfect alliance between a best selling fragrance and an outstanding design. The flacon design reflects the legendary pocket knife. Its design incorporates the…

Sisley Eau d’Ikar – the new video

Sisley Eau d’Ikar – the new video

Sisley is launching in October its new masculine fragrance called EAU D’IKAR. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. He ignored instructions not to fly too close to the sun, and the melting wax caused him to fall from the sky. For Sisley, Ikar is a name that represents a poetic intention. The deep desire of men to fly. Not to challenge the sky but to take off of the land, gain lightness and an intense feeling of freedom. Ikar is courage and fantasy. It is a powerful man that knows his limits and plays with it. It is a man who are not afraid of looking into the limitless boundaries of the sky. If you want to read more, check my full…

Sisley Eau d’Ikar, new fragrance for men

Sisley Eau d’Ikar, new fragrance for men

Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d’Ikar. You can see my first article about it here. Thanks to this appointment, I could get deeper into the understanding of the concept, the flacon and the fragrance itself. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. He ignored instructions not to fly too close to the sun, and the melting wax caused him to fall from the sky. For Sisley, Ikar is a name that represents a poetic intention. The deep desire of men to fly. Not to challenge the sky but to take off of the land, gain lightness and an intense feeling of…