Tag: Fengyi Liu

DOWNBEAT in New Beat: Graphic Designer Fengyi Liu Revolutionizes the Brand Identity of the Classic Jazz Magazine

A visual design that matches with the brand identity is the priority task in building up the confidence consumers have in a certain product or service. This belief became Fengyi Liu’s original intention when he redesigned the cover and editorial of DownBeat from the perspective of both a graphic designer and a jazz enthusiast. 

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