flora

New Balenciaga Flora Botanica – disappointing

New Balenciaga Flora Botanica – disappointing

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”. As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical “non-active” girl, sulky and without too much energy. Finally the perfect victim of vampires :-). I am a little hard here, sorry. But essentially she is a cliché and that is what I criticize the most Balenciaga’s choice. After a magnificent Charlotte Gainsbourg, completely out of the mainstreams, they just go 360 degrees on the cliché-girl. The name now. FLORABOTANICA. Probably they tried to stick to a certain heritage and…

P&G….. GUCCI, a happy union…

P&G….. GUCCI, a happy union…

Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.