Tag: fragrance blogger

Mugler And Azzaro Sold To L’Oréal: The Unavoidable Challenge To Launch A New Fragrance Today.

I must confess I was quite shocked when I heard the news. First I could not believe it was true and second, everything I knew (or I thought I knew) vanished with...

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only...

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