fragrance history

Master Parfums, A Pocket Quizz for Fragrance Lovers

Master Parfums, A Pocket Quizz for Fragrance Lovers

Created by Anne-Laure Hennequin, fragrance expert, I got the chance to discover a new Pocket Quiz about fragrances. It is called Master Parfums. One hundred and twenty questions,forty-four cards and four themes to challenge your fragrance knowledge. Behind this very interesting  game, one company: Fragrantly Yours. This company was created by Anne-Laure Hennequin. She is a fragrance expert. After a successful career working  for prestigious companies like Kenzo Parfums, Prada and Puig, Ms Hennequin decided to create her own company in  2017. Driven…

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for…