At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in...
France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed by...
Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of...
Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.
Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.
After the very beautiful and successful launch of Balenciaga Paris, the new Fragrance of Balenciaga, now the brand has "Beauty Ambitions". They are launching 3 products under a very timeless luxury theme: Black & White.
Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called "S" as Shakira.
