Tag: fragrance

Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.

After the very beautiful and successful launch of Balenciaga Paris, the new Fragrance of Balenciaga, now the brand has "Beauty Ambitions". They are launching 3 products under a very timeless luxury theme: Black & White.

Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called "S" as Shakira.

It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.

We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales.... magic. Last weekend, I went to discover the launch in the point of sales of VOYAGE D'HERMES

Here check this video about a young guy who make regular reviews about fragrances... isn't it that incredible?

After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J'adore. Now Charlize rediscover the gold bath. Back to roots?