fragrance

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for…

Trust My Nose, new website for bodycare reviews

Trust My Nose, new website for bodycare reviews

With hundreds of product launches every year, the body care segment is one of the most dynamic beauty sectors of all. According to ReportLinker, the full body care and Hygiene sector is growing by 4% each year to reach 47 billion US$ by 2015. So, how to find the right product for your needs? Now, you have one website that will give you an independent yet expert advice. The website is called Trust My Nose. All products are reviewed by…

Shalimar, new film by Guerlain. The most beautiful love story ever.

Shalimar, new film by Guerlain. The most beautiful love story ever.

History told us many love stories. Romeo and Juliette, Antony and Cleopatra or Paris and Helene of Troy. But do you know the biggest Love story of all? Well Guerlain celebrates this story for the past 88 years with its legendary fragrance Shalimar. And this month, they released a new film, as a magnificent poem to this amazing love story. And the star here is Natalia Vodianova. Jacques Guerlain created Shalimar in order to celebrate this amazing love story between…

2013 Eau Du Soir Limited Edition by Sisley – unique.

2013 Eau Du Soir Limited Edition by Sisley – unique.

Every year, many brands in the perfumery industry try to bring a new limited edition of their best-selling fragrances in order to boost Christmas sales. Some of them are above average by the luxury, the caring and the loyalty of this important moment with the fans. And Sisley is by far the champion. For the past 13 years, Sisley has been loyal to this rendez-vous with the fans. Every year Eau du Soir dresses a new theme to seduce and…

PUREDISTANCE, Master perfumery

PUREDISTANCE, Master perfumery

Discover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the best… all concentrated in a flacon of perfume. Many big fragrance brands could learn something here. PUREDISTANCE was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team…

Marilyn Monroe and Chanel N.5, legendary.

Marilyn Monroe and Chanel N.5, legendary.

Chanel just launched a mini website called Inside Chanel. Their goal is to continue the incredible story-telling around the brand. Starting with the myth of Chanel N.5 and Marilyn Monroe, here is a video about the famous question asked to the American star: “What do you wear to Bed?” Her legendary answer was “A few drops of Chanel N.5”. By answering this, Marilyn Monroe just placed the Chanel’s fragrance in orbit for ever. In deed, nothing could be more glamorous…

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Episode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself,…

Brad Pitt for Chanel 5, first images

Brad Pitt for Chanel 5, first images

The ultimate luxury french Brand, Chanel, announced before summer that the new advertising for its world wide fragrance legend, Chanel 5, will feature american actor Brad Pitt. And here are the first images: According to the brand, the new story starts on October 15th. Until then…. patience! All on http://www.chanel.com. LA   Info sourced at Brand official communication. All content is copyrighted with no reproduction rights available.

Fame by Lady Gaga, different for sure…

Fame by Lady Gaga, different for sure…

The new Lady Gaga fragrance launch “FAME” is bursting all over the place. It started with an amazing launch event at Macy’s New York and continues all over the world. Check here the TV advertising. Although all the product is very marketed, one thing we need to consider is that in terms of communication, it is very different from what all celebrity fragrances have been doing. Fame will be a business blockbuster this year. Let’s see how the fragrance market…

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words is a web-serie of exclusive interviews. Twice a week we discover the vision of Perfumery experts on the Fragrance market this year, and also on future trends. You can find the original interview in French below the english translation. EPISODE 2: ELISABETH DE FEYDEAU (EN) Our second guest is Elisabeth de Feydeau. With a PhD in History, and Fragrance expert to Great luxury houses, Elisabeth De Feydeau willingly defines herself as « stories and scents hunter ». Awarded with the medal of Chevalier…

Fragrance words episode 1, Le Critique de Parfum

Fragrance words episode 1, Le Critique de Parfum

Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery professionals, done exclusively for Luxuryactivist.com. You can find the original interview in French below the english translation. EPISODE 1: LE CRITIQUE DE PARFUM (EN) Our first guest is Le Critique de Parfum. It is one of the rare websites considered as a benchmark in terms of presentation, evaluation and…

Manifesto, success or not?

Manifesto, success or not?

Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should I say the return) of Hedi Slimane to Yves Saint Laurent, this is the second time we hear about the Brand. For the launch of its new fragrance for women, Manifesto claims a certain spirit of self-confidence, freedom and creativity. The concept itself is not new and at Saint Laurent we would probably prefer the…

La Vie est belle by Lancôme, nothing to report…

La Vie est belle by Lancôme, nothing to report…

I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême (1995), Miracle (2000), Attraction (2003), Hypnose (2005) and Magnifique (2008), now they are launching La Vie est belle (2012). I am not sure we will remember this one as probably we do not remember most of the ones in my above list.  By using Julia Roberts, they probably…

Celebrity fragrances, how much?

Celebrity fragrances, how much?

While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment. Here some figures. The first ever celebrity fragrance to be a big hit was White Diamonds by Elisabeth Taylor with Elisabeth Arden group since 1991. Lately we got Glow by Jennifer Lopez in 2002. Only the first year it generated 60 million dollars of sales and still today…

Dolce & Gabbana new fragrance video.

Dolce & Gabbana new fragrance video.

Dolce & Gabbana is launching via social media a new video to promote their men and women’s original fragrances. It was filmed in Sicily in the village of Erice and on beach of La Riserva Naturale dello Zingaro by Peruvian photographer Mario Testino. The 45-second video stars Laetitia Casta and her love interest played by American model and actor Noah Mills. It is set to “Città Vuota” by Mina. The overal ambiance displays a good mix between tradition and modernity and we…

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