fragrance

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for some, even decades. They are truly inspiring and became olfactory references to the market. Kouros by Yves Saint Laurent – 1981 When Mr Yves Saint Laurent went to Greece, he was fascinated by the majestic beauty of the landscape and impressed by the elegant masculinity of greek men statues. “I had been fascinated by the blue of the sea, the sky, the intense freshness which emanated from this universe dedicated…

Trust My Nose, new website for bodycare reviews

Trust My Nose, new website for bodycare reviews

With hundreds of product launches every year, the body care segment is one of the most dynamic beauty sectors of all. According to ReportLinker, the full body care and Hygiene sector is growing by 4% each year to reach 47 billion US$ by 2015. So, how to find the right product for your needs? Now, you have one website that will give you an independent yet expert advice. The website is called Trust My Nose. All products are reviewed by perfumery industry professionals giving you unbiased informative reviews and comparisons on the Best Body Care Products from the U.S. and European Markets. What is the interest of it? Well, you can find all information about the hot launches worldwide but above all, the opinion of experts in order to provide you a true opinion about each product. Under scores going from 0 to 10, they judge Texture, Fragrance, Performance and…

Shalimar, new film by Guerlain. The most beautiful love story ever.

Shalimar, new film by Guerlain. The most beautiful love story ever.

History told us many love stories. Romeo and Juliette, Antony and Cleopatra or Paris and Helene of Troy. But do you know the biggest Love story of all? Well Guerlain celebrates this story for the past 88 years with its legendary fragrance Shalimar. And this month, they released a new film, as a magnificent poem to this amazing love story. And the star here is Natalia Vodianova. Jacques Guerlain created Shalimar in order to celebrate this amazing love story between the Mughal Emperor Shah Jahan and her third wife Mumtaz Mahal. The film reflects both a sublime vision of this true story that poets and singers leverage to the level of a true legend in the 17th century. A let you discover this amazing and emotional video. Probably one of the most beautiful videos a perfumery brand made. Mumtaz Mahal, the true story Of her true name Arjumand Banu, this…

2013 Eau Du Soir Limited Edition by Sisley – unique.

2013 Eau Du Soir Limited Edition by Sisley – unique.

Every year, many brands in the perfumery industry try to bring a new limited edition of their best-selling fragrances in order to boost Christmas sales. Some of them are above average by the luxury, the caring and the loyalty of this important moment with the fans. And Sisley is by far the champion. For the past 13 years, Sisley has been loyal to this rendez-vous with the fans. Every year Eau du Soir dresses a new theme to seduce and astonish the fans of this amazing fragrance. And this year the inspiration comes from Eastern Europe in a amazing green and gold limited edition. The fragrance and the flacon remain untouched but the decoration theme dresses Eau du Soir on a new angle. Inspired by the craftsmanship of Polish art, the new limited edition is a nod to Eastern European fabrics and embroidery. It is definitely baroque! The minth green…

PUREDISTANCE, Master perfumery

PUREDISTANCE, Master perfumery

Discover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the best… all concentrated in a flacon of perfume. Many big fragrance brands could learn something here. PUREDISTANCE was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team of creative people who will give the essence of PUREDISTANCE universe. When we ask him how would he describe PUREDISTANCE, this is what he says: “PUREDISTANCE for me is a voyage to the essence. And in the essence lies beauty. The kind of beauty that is timeless.” 2 Master perfumers are today the artists behind the olfactive creations of the Brand: Ms Annie Buzantian and Mr Roja Dove. Ms Annie Buzantian…

Marilyn Monroe and Chanel N.5, legendary.

Marilyn Monroe and Chanel N.5, legendary.

Chanel just launched a mini website called Inside Chanel. Their goal is to continue the incredible story-telling around the brand. Starting with the myth of Chanel N.5 and Marilyn Monroe, here is a video about the famous question asked to the American star: “What do you wear to Bed?” Her legendary answer was “A few drops of Chanel N.5”. By answering this, Marilyn Monroe just placed the Chanel’s fragrance in orbit for ever. In deed, nothing could be more glamorous than that.  She was 26 years old, she had one of the most promising future in Hollywood and the legend was made. See here the video Chanel shared . If you wish to learn more, connect to the Brand dedicated website: http://inside.chanel.com When I rising star meets a rising perfume legend, the world get filled with Glamour. LA   Info sourced at the Brand official website and on luxurydaily website. All…

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Episode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself, is a sort of a “olfactory coach” with the Perfumers. At the beginning, he has all the Perfumer’s team to manage and, if everything goes well, one champion remains at the end of the project with whom the project is finalized. As a coach, Luc Berriet is present to stimulate, advice, guide and protect the Perfumers. It is a close collaboration and trust with them. He is also an interface between…

Brad Pitt for Chanel 5, first images

Brad Pitt for Chanel 5, first images

The ultimate luxury french Brand, Chanel, announced before summer that the new advertising for its world wide fragrance legend, Chanel 5, will feature american actor Brad Pitt. And here are the first images: According to the brand, the new story starts on October 15th. Until then…. patience! All on http://www.chanel.com. LA   Info sourced at Brand official communication. All content is copyrighted with no reproduction rights available.

Fame by Lady Gaga, different for sure…

Fame by Lady Gaga, different for sure…

The new Lady Gaga fragrance launch “FAME” is bursting all over the place. It started with an amazing launch event at Macy’s New York and continues all over the world. Check here the TV advertising. Although all the product is very marketed, one thing we need to consider is that in terms of communication, it is very different from what all celebrity fragrances have been doing. Fame will be a business blockbuster this year. Let’s see how the fragrance market will accept it and above all, the consumers. LA   Info sourced on go viral networks. All images are copyrighted with no reproduction rights available.

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words is a web-serie of exclusive interviews. Twice a week we discover the vision of Perfumery experts on the Fragrance market this year, and also on future trends. You can find the original interview in French below the english translation. EPISODE 2: ELISABETH DE FEYDEAU (EN) Our second guest is Elisabeth de Feydeau. With a PhD in History, and Fragrance expert to Great luxury houses, Elisabeth De Feydeau willingly defines herself as « stories and scents hunter ». Awarded with the medal of Chevalier des Arts et des Lettres, Elisabeth also runs a blog (Elisabeth de Feydeau’s news). She also created a line of scented candles, Arty Fragrance by Elisabeth de Feydeau, inspired by Versailles and the Baroque spirit. (Her website : www.arty-fragrance.com).She wrote several books about Perfume, like « Les Parfums : dictionnaire, anthology, histoire » : 1216 pages launched in November 2011 – Robert Lafont Editions, Collection Bouquins. In October 2012, is released…

Fragrance words episode 1, Le Critique de Parfum

Fragrance words episode 1, Le Critique de Parfum

Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery professionals, done exclusively for Luxuryactivist.com. You can find the original interview in French below the english translation. EPISODE 1: LE CRITIQUE DE PARFUM (EN) Our first guest is Le Critique de Parfum. It is one of the rare websites considered as a benchmark in terms of presentation, evaluation and criticism of Fragrance launches. A sharp, free and almost exhaustive look into fragrance creations. A Herculean work undertaken by the passion for beautiful perfumery. Laureate of the Prix Jasmin Award, awarded by the Comité français du Parfum. You can discover this amazing work here: http://www.lecritiquedeparfum.com. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Le Critique de Parfum (LCDP): Carita…

Manifesto, success or not?

Manifesto, success or not?

Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should I say the return) of Hedi Slimane to Yves Saint Laurent, this is the second time we hear about the Brand. For the launch of its new fragrance for women, Manifesto claims a certain spirit of self-confidence, freedom and creativity. The concept itself is not new and at Saint Laurent we would probably prefer the total freedom of the Opium woman. What is original here is the game between art, color and femininity. There is also an interesting connection between make up and Fragrance, which was already the case with ELLE. In the advertising we can see the American actress Jessica Chastain. We all remember her from her roles in the Tree of Life (Ms O’Brian) and in some TV shows like ER or Veronica Mars….

La Vie est belle by Lancôme, nothing to report…

La Vie est belle by Lancôme, nothing to report…

I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême (1995), Miracle (2000), Attraction (2003), Hypnose (2005) and Magnifique (2008), now they are launching La Vie est belle (2012). I am not sure we will remember this one as probably we do not remember most of the ones in my above list.  By using Julia Roberts, they probably also expect to please the Tresor client (40 years and more) because I am not sure young women would remember her. The “Pretty woman” generation got old. Then what stroke me was some similitudes to Givenchy Ange ou Demon movie. Of course the Lancôme one is more politically correct but I found some interesting parallels with the dress, the decoration, some characters, scenario and camera moves. It is like if…

Celebrity fragrances, how much?

Celebrity fragrances, how much?

While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment. Here some figures. The first ever celebrity fragrance to be a big hit was White Diamonds by Elisabeth Taylor with Elisabeth Arden group since 1991. Lately we got Glow by Jennifer Lopez in 2002. Only the first year it generated 60 million dollars of sales and still today it is on the top 10 most sold celebrity fragrances. And since then, many others tried some of them being a success for a long time. So here is the 2011 ranking of celebrity fragrances made by Forbes magazine: #1 White Diamonds by Elisabeth Taylor – 1991 54 million $ #2  Driven by Derek Jeter – 2010 27 million $ #3 Heat by Beyonce – 2010 21 million $ #4…

Dolce & Gabbana new fragrance video.

Dolce & Gabbana new fragrance video.

Dolce & Gabbana is launching via social media a new video to promote their men and women’s original fragrances. It was filmed in Sicily in the village of Erice and on beach of La Riserva Naturale dello Zingaro by Peruvian photographer Mario Testino. The 45-second video stars Laetitia Casta and her love interest played by American model and actor Noah Mills. It is set to “Città Vuota” by Mina. The overal ambiance displays a good mix between tradition and modernity and we can feel the scents of both fragrances in this movie.   Here the official advertising campaigns. I think Dolce & Gabbana is probably the sexiest fragrance brand in the industry. They really succeeded to build on the italian sex-appeal-way-of-life. :-). Connect to the official website to see more about it: http://www.dolcegabbana.com It is the Dolce Vitta, in a kind of “censured director’s cut”. Like it! LA   info sourced at…

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