fragrance

Victorinox, innovative fragrances for men.

Victorinox, innovative fragrances for men.

Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. Now, 15 years later, the Swiss company continues in its path of innovation in the masculine area by launching 2 amazing products: – Swiss Army Classic Icon EDT – Swiss Army Forest EDT SWISS ARMY CLASSIC ICON EAU DE TOILETTE In 2012, only the Swiss company Victorinox could launch such a Fragrance flacon: A Swiss Army Knife shape flacon. Almost as a celebration of 15 years of iconic Design in the Fragrance industry, Victorinox launched a special flacon for its Classic Eau de Toilette line. A perfect alliance between a best selling fragrance and an outstanding design. The flacon design reflects the legendary pocket knife. Its design incorporates the…

New Balenciaga Flora Botanica – disappointing

New Balenciaga Flora Botanica – disappointing

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”. As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical “non-active” girl, sulky and without too much energy. Finally the perfect victim of vampires :-). I am a little hard here, sorry. But essentially she is a cliché and that is what I criticize the most Balenciaga’s choice. After a magnificent Charlotte Gainsbourg, completely out of the mainstreams, they just go 360 degrees on the cliché-girl. The name now. FLORABOTANICA. Probably they tried to stick to a certain heritage and…

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire, the french fashion Brand is launching in this beginning of the year a new fragrance duo called Zadig & Voltaire Tome 1 La Pureté for Her and for Him. I got the opportunity to review the masculine version. The Brand was created in 1995 by Mr. Thierry Gillier, grand-son of André Gillier (co-founder of Lacoste). The Brand name, Zadig & Voltaire, is inspired by the Novel “Zadig, or The Book of Fate” written in 1747 by the french philosopher Voltaire. The main character of the novel inspired Mr. Gillier because of his charisma, modernity and bravery. The fashion Brand has products for women but also for men and even a children line. Zadig & Voltaire is well known for its cachemire with rock skulls in brodery, their tshirts and the mythic Touly bag. The creative universe of the Brand is quite broad as they have a Music…

Angel by Thierry Mugler, happy 20th anniversary!

Angel by Thierry Mugler, happy 20th anniversary!

The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment of a market leader. Let’s celebrate! Everybody is waiting to know what surprises the brand with the star is preparing. In the meantime, follow this timeline. The Fragrance industry is by far one of the most dynamic segments of the luxury business. Each year, we identify more than 300 new fragrance launches in the world. After a period of 10 years, only 1 or 2 are still around. What makes the difference between a true creation that becomes timeless and a failure ? Probably the courage, the originality and the “convictions” a creator will place on it. And Angel by Thierry Mugler definitely  is part of these fragrances that changed the way perfumers were creating fragrances. There was…

YSL Opium new TV ad… just pure class.

YSL Opium new TV ad… just pure class.

This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM. It is by far the most elegant, luxury, divine, amazing and incredible high-class Tv Ad that came across my eyes and my ears on the past 2 years…. minimum! The Ad features british actress Emily Blunt, best known for her roles in The Devil Wears Prada, The Young Victoria, and The Adjustment Bureau. She has been nominated for two Golden Globe Awards, two London Film Critics’ Circle Awards, and one BAFTA Award. She won a Golden Globe Award for her work in the BBC television drama Gideon’s Daughter. The print ad here above was shot by Patrick Demarchelier. We can see an amazing Emily Blunt with magnetic eyes. You could give your soul to the Devil for her… Beautiful. Ok, back to the Tv Ad. The film is totally on the path of sulfurous and subversive Saint Laurent style. In an intense play…

Chanel, Mugler… which train would you catch?

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to the fragrance.  The second one is Thierry Mugler who basically does the same for it’s iconic Angel Fragrance. Of course the 2 brands are different so the execution is different. But we can really ask ourselves why trains? Here below are some differences and similarities between the 2 movies. – Both have a woman, Audrey Tautou for Chanel and Eva Mendez for Mugler.              …

Top 5 most viewed posts of the week – july 16/07/2011

Top 5 most viewed posts of the week – july 16/07/2011

Hello, as usual, here are the top articles of the week. They are the ones most viewed during the past 7 days. Have a nice weekend. LA   #1- Victorinox Tomo, the unboxing by Luxury Activist Hi, this month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese design studio Abitax. http://luxuryactivist.com/?p=1989  #2- Elie Saab Le Parfum, pure elegance We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). http://luxuryactivist.com/?p=1906   #3- Atelier Evanessence, a journey in the heart of perfumes France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed…

Atelier Evanessence, a journey  in the heart of perfumes…

Atelier Evanessence, a journey in the heart of perfumes…

France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed by Atelier Evanessence. It is a journey into the heart of perfumes. Agnès Azario-Bouyé is the owner and founder of Atelier Evanessence. She used to work for a fragrance house for many years. Years in which she had the chance to work with great perfumers and magnificent brands. She discovered the world of fragrance creation and became passionated about it. Today, she wants to share this passion for perfumery, for pure creation and, for the precious raw materials used to create these masterpieces called fragrances. She created Atelier Evanessence, based in Strasbourg. Going to this true adventurous journey you can discover a beautiful city, Strasbourg, the historical center and secrets from the perfumer’s desk. The workshop took place in…

Thierry Mugler A*men new advertising

Thierry Mugler A*men new advertising

Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of Oscar Pistorius. A*men, was launched in 1996, 4 years after the extraterrestrial fragrance for women, Angel. He was not a masculine partner for the feminine blue star. He was more than that. A sophisticated vision of men’s elegance. It revisits the oriental sensual olfactive family for men and proposes a dual vision of masculinity: fragile and powerful at the same time. The emblematic flacon is an astonishing Silver metal flask revealing a blue intense star on its center. In 1998, Thierry Mugler shot an amazing advertising for his male fragrance. A new hero was born.Slightly inspired by American Comics, this half man, half messenger of gods, took birth in the sulfurous lakes of Iceland. As if he was…

P&G….. GUCCI, a happy union…

P&G….. GUCCI, a happy union…

Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.

Aura, Crystallized by Swarovski. The new Fragrance.

Aura, Crystallized by Swarovski. The new Fragrance.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.

Balenciaga Beauty? The Black & White Experience

Balenciaga Beauty? The Black & White Experience

After the very beautiful and successful launch of Balenciaga Paris, the new Fragrance of Balenciaga, now the brand has “Beauty Ambitions”. They are launching 3 products under a very timeless luxury theme: Black & White.

S like………. Shakira

S like………. Shakira

Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called “S” as Shakira.

Orlando Bloom, the new Boss Orange face

Orlando Bloom, the new Boss Orange face

It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES

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