You do not wear a Mugler fragrance by chance or randomly. Mugler perfumery signature is unique and its creations are true innovative fragrances that some of them created a whole olfactory trend....
Created by Anne-Laure Hennequin, fragrance expert, I got the chance to discover a new Pocket Quiz about fragrances. It is called Master Parfums. One hundred and twenty questions,forty-four cards and four themes to...
The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only...
If there is one fragrance that you need to know this month, it is ELEVENTH HOUR by BYREDO. The Swedish born brand launched another wonder, that you will crave for in case...
The Perfumery market with more than 1'000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and...
There are olfactory themes in Perfumery that only the best master-perfumers would dare to revisit as the difficulty of reaching an amazing result is very high. Parfums Divine dared to revisit the...
The luxury fragrance industry has always represented the fine image of Fashion Designers, Jewelers, Cosmetics or even Automobile brands. They tend to be the access door to a dream world. That is...
