fragrances
Master Parfums, A Pocket Quizz for Fragrance Lovers
Created by Anne-Laure Hennequin, fragrance expert, I got the chance to discover a new Pocket Quiz about fragrances. It is called Master Parfums. One hundred and twenty questions,forty-four cards and four themes to challenge your fragrance knowledge. Behind this very interesting game, one company: Fragrantly Yours. This company was created by Anne-Laure Hennequin. She is a fragrance expert. After a successful career working for prestigious companies like Kenzo Parfums, Prada and Puig, Ms Hennequin decided to create her own company in 2017. Driven…
Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.
The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for…
BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.
If there is one fragrance that you need to know this month, it is ELEVENTH HOUR by BYREDO. The Swedish born brand launched another wonder, that you will crave for in case your nose come across it. More than a fragrance, it is an original creation with a contemporary olfactory structure. No chance this Eau de Parfum will leave you with a heart of stone. BYREDO, more than just a brand When Ben Gorham founded BYREDO in 2006, his dream…
Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing
The Perfumery market with more than 1’000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and truly innovate. J’Adore was for sure, back in 1999, the last daring blockbuster creation of the fragrance and luxury house. Now, almost 20 years after the launch of J’Adore, Dior announced the launch end of August of a new big feminine fragrance, described as a new chapter in…
Pure distance WHITE, a beautiful fragrance that will put a smile on your face.
Discover Puredistance WHITE, a new fragrance that will wrap you in a warm aura and place a smile on your face. Beautiful.
Parfums Divine launches Spirituelle. In the name of the Rose.
There are olfactory themes in Perfumery that only the best master-perfumers would dare to revisit as the difficulty of reaching an amazing result is very high. Parfums Divine dared to revisit the Rose theme, one of the most royal olfactory themes in perfumery. It is called Spirituelle and it will reconnect you with this amazing floral theme. Spirituelle is a story of harmony and modernity. In the first seconds you try the fragrance you will be hooked into the olfactory…
Top 5 Fragrance naughty ads ever #NSFW
The luxury fragrance industry has always represented the fine image of Fashion Designers, Jewelers, Cosmetics or even Automobile brands. They tend to be the access door to a dream world. That is why Advertising is so important. It is the aspirational factor that will make you buy that fragrance rather than that other one. Of course the scent is important as it needs to match your taste and a certain image of you. Women and Men featured in those ads…
Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”
Every Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance brands. So you do not want to mess up with it. This year, there are loads of new fragrances and the all brands will dine at the Christmas table. Some of them will get a bigger piece of the cake than others. Remember the Polanski movie: The Fearless…
Bentley For Men Azure, the scent of luxury and elegance.
It smells like Luxury spirit. This year the ultra-luxury Car company Bentley is launching a new fragrance for men called Bentley for Men Azure. After the success of Bentley for Men and and the exquisite interest for Bentley for Men Intense, now you can discover a fresher facet from the Bentley Man. This powerfully expressive fragrance with a fresh twist is a modern creation that appeals to sporty, smart and style-conscious men. Bentley is by far the most modern yet…
Fragrance review: 2014 Top 5 new launches
Every new year comes with many new things. And of course the Fragrance industry also provides its contribution. Here is our Fragrance review on the most interesting New launches you definitely do not want to miss! Hermes Bel Ami Vetiver This new fragrance belongs to the “Classics” collection and it is a reinterpretation of the original Bel Ami fragrance launched in … The originality of this new creation is not really on the smoky-woody part, for us is definitely in…
Marilyn Monroe – Chanel 1 x Dior 0
When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5….
Fragrances in Brazil – Future trends.
Brazil became the biggest market in the world for Cosmetics, Fragrances, beauty and hygiene. With 42 Billion US$ in 2012 of sales (15 billion US$ ex-factory), the Economic giant also smells very good. This is a 15,62% of growth vs 2011 and a double digit growth in the past 17 years. Sources: Abihpec and Euromonitor. Top Beauty segments in Brazil in 2012 by sales Hair care products: 4 billion US$ Alcoholic Fragrances: 2.7 Billion US$ Men’s Shaving products: 2 Billion…
2013 Eau Du Soir Limited Edition by Sisley – unique.
Every year, many brands in the perfumery industry try to bring a new limited edition of their best-selling fragrances in order to boost Christmas sales. Some of them are above average by the luxury, the caring and the loyalty of this important moment with the fans. And Sisley is by far the champion. For the past 13 years, Sisley has been loyal to this rendez-vous with the fans. Every year Eau du Soir dresses a new theme to seduce and…
Fragrances: do not wear them… eat them!
Did you know that some fragrances can be eaten? Well, this is not so new as already in the Ancient Egypt, some fragranced preparations could be used externally (on skin and hair) but also drunk (like a plant and spicy infusion). In Europe, in the 18th century and even before, the Vinaigre de Toilette, was also used in both ways. In a more contenporary context the Fragrance industry has been using Diéthylphtalate in order to denaturate the alcohol so that people…
When the Fragrance industry forgot to say no…
The Fragrance industry has a hard life for the past 10 years. Economic crisis? No, not at all. Here we are talking about all the forbidden ingredients black-listed every year and that start making things impossible. In one side we have official institutions and NGOs fighting against Fragrance ingredients supposed to be allergens and in another side, the Fragrance industry…. silent as tomb. Probably the tomb they are digging for themselves. Wake up Fragrance industry or it will be too…