Tag: fragrances

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only...

BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.

If there is one fragrance that you need to know this month, it is ELEVENTH HOUR by BYREDO. The Swedish born brand launched another wonder, that you will crave for in case...

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

The Perfumery market with more than 1'000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and...

Pure distance WHITE, a beautiful fragrance that will put a smile on your face.

Discover Puredistance WHITE, a new fragrance that will wrap you in a warm aura and place a smile on your face. Beautiful.

Parfums Divine launches Spirituelle. In the name of the Rose.

There are olfactory themes in Perfumery that only the best master-perfumers would dare to revisit as the difficulty of reaching an amazing result is very high. Parfums Divine dared to revisit the...

Top 5 Fragrance naughty ads ever #NSFW

The luxury fragrance industry has always represented the fine image of Fashion Designers, Jewelers, Cosmetics or even Automobile brands. They tend to be the access door to a dream world. That is...

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Every Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance...

Bentley For Men Azure, the scent of luxury and elegance.

It smells like Luxury spirit. This year the ultra-luxury Car company Bentley is launching a new fragrance for men called Bentley for Men Azure. After the success of Bentley for Men and...
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