Every Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance...
It smells like Luxury spirit. This year the ultra-luxury Car company Bentley is launching a new fragrance for men called Bentley for Men Azure. After the success of Bentley for Men and...
Every new year comes with many new things. And of course the Fragrance industry also provides its contribution. Here is our Fragrance review on the most interesting New launches you definitely do...
When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem...
Brazil became the biggest market in the world for Cosmetics, Fragrances, beauty and hygiene. With 42 Billion US$ in 2012 of sales (15 billion US$ ex-factory), the Economic giant also smells very...
Every year, many brands in the perfumery industry try to bring a new limited edition of their best-selling fragrances in order to boost Christmas sales. Some of them are above average by...
Did you know that some fragrances can be eaten? Well, this is not so new as already in the Ancient Egypt, some fragranced preparations could be used externally (on skin and hair)...
The Fragrance industry has a hard life for the past 10 years. Economic crisis? No, not at all. Here we are talking about all the forbidden ingredients black-listed every year and that...
