Two weeks ago Coty Inc. sent a proposition to purchase Avon for $10 billion cash. One giant is trying to eat the other. Avon refused the proposition as it was officially declared...
La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine...
In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very "marketed" brands. And now we have Parfums Louis Vuitton. This...
It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now...
Victorinox fragrances launched the second episode of their annual operation called Swiss Unlimited Travel Diaries. This time, they followed a Swiss Artist and Photographer, Joël Tettamanti, in an amazing adventure in USA...
Perfumery is an Art since the ages of times. Some names are for ever connected to Perfumery history and one of them is Lubin. One of the oldest Perfumery houses in the...
The Swiss iconic brand, Victorinox is launching this week an interesting and exciting animation around its fragrance product category. It is called 360 degrees Swiss way of Freshness. The Brand developed the...
Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, "the taste of...
