Tag: fragrances
Coty Inc. offers to buy Avon for $10 billion.
Two weeks ago Coty Inc. sent a proposition to purchase Avon for $10 billion cash. One giant is trying to eat the other. Avon refused the proposition as it was officially declared...
Allure Homme Sport Eau Extrême, disappointing.
La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine...
Louis Vuitton Parfums, a new journey.
In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very "marketed" brands. And now we have Parfums Louis Vuitton. This...
Miss Dior Chérie, Marketing wins…
It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now...
Swiss Unlimited Travel Diaries, swiss photo.
Victorinox fragrances launched the second episode of their annual operation called Swiss Unlimited Travel Diaries. This time, they followed a Swiss Artist and Photographer, Joël Tettamanti, in an amazing adventure in USA...
Lubin, making history in Perfumery
Perfumery is an Art since the ages of times. Some names are for ever connected to Perfumery history and one of them is Lubin. One of the oldest Perfumery houses in the...
Thierry Mugler, le Goût du Parfum
Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, "the taste of...
INEKE perfumes , the revival of Artisan perfumery
Discover one of the most interesting alternative perfumery brands called Ineke Perfumes. Her Fragrance collection is called an "Alphabetical collection of Perfumes"; In french: Un Abécédaire de Parfums. It reveals the aim for these fragrances to be, in a way, simple to be understood and yet interesting storytellers.
