Tag: françois demachy
Louis Vuitton is launching its fragrance activity in September 2016. At last!
Here is probably the longest and the most awaited fragrance project of all: Parfums Louis Vuitton. I do remember the first time a fragrance project was mentioned to the malletier, it was...
Givenchy Dahlia Divin, and let there be light.
Givenchy has breaking news as the French Fragrance brand launches a new variation from the Dahlia franchise. After the launch of Dahlia Noir in 2011, it is a success story connecting haute-couture...
Louis Vuitton fragrance plans revealed
A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose career up to now was written on the...
Louis Vuitton Parfums, a new journey.
In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very "marketed" brands. And now we have Parfums Louis Vuitton. This...
Miss Dior Chérie, Marketing wins…
It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now...
