Gabrielle Chanel

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

After the announcement of the launch of Gabrielle Chanel fragrance, now the French luxury house just revealed the new campaign visual shot by Karim Sadli. The visual features Kristen Stewart, friend of the house and one of the leading faces in Chanel communications this year. The new CHANEL fragrance named Gabrielle celebrates the extraordinary personality of its founder and conveys a very modern message inviting all young women today to live freely, by and for themselves. Talented actress Kristen Stewart immediately came to mind as the obvious choice to incarnate this courageous, valiant, bold and impassioned femininity. Here is the print campaign visual: Everything on this new fragrance is to remind the amazing work Chanel does in the Fragrance industry. It has set trends, written down in gold letters the history of fragrances. It is always surprising the fans with amazing stories and uncompromising state of the art creations. Gabrielle Chanel…

Gabrielle Chanel Fragrance, a true incarnation of the brand.

Gabrielle Chanel Fragrance, a true incarnation of the brand.

When Chanel launches a new fragrance, it is always big news. We all have in mind the amazing olfactory creations the French luxury house has been providing in the past decades. All different with their own personalities, yet one thing always prevails across all creations: this passionate aim to intrigue, explore, excite and conquer the hearts and the noses of all Chanel’s fans around the world. 2017 is a very special year, the year of Gabrielle Chanel. It is a year of celebration and a year to remind what Chanel stands for. It is a year with amazing product revelations, from fashion accessories to watches and now fragrances. Here is the story of an amazing new launch, a fragrance called Gabrielle Chanel. Gabrielle Chanel Fragrance, the quintessence of Chanel Everything on this new fragrance is to remind the amazing work Chanel does in the Fragrance industry. It has set trends,…

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

In 2017, CHANEL will celebrate Gabrielle. 2017 will be a year of celebration of Gabrielle Chanel. Five years after its first launch, Chanel pursues its story-telling of the Inside Chanel series. Launched in 2012, each chapter tells a piece of history of Chanel, its founder and its iconic products. The French luxury house has chosen LuxuryActivist.com to reveal the 18th chapter of this amazing online novel. So this is breaking news. The chapter is called Gabrielle, a rebel at heart – in french: Gabrielle ou l’insoumission. Here is the video: Inside Chanel, a great window into the Brand’s history book In order to understand the future, you need to know your heritage. Chanel launched during Fall 2012 one of the most ambitious online series called “Inside Chanel”. It tells the story of Mademoiselle Chanel, Coco, and the heritage of the French luxury house. With several videos per year, you can get inside…

Chanel is officially launching a new bag, and it is big news.

Chanel is officially launching a new bag, and it is big news.

When a magnificent luxury house decides to launch a new bag, it is more than big news, it is probably the birth of a new icon. Chanel is launching a new bag called Gabrielle de Chanel. How much more iconic that could be? The new bag will be launched in April and will be supported by an advertising campaign shot by Karl Lagerfeld in person. What do we know so far? Karl Lagerfeld has chosen Kristen Stewart, Caroline de Maigret and Pharrell Williams, all Chanel’s ambassadors, along with Cara Delevingne, a friend of the luxury House, to embody Chanel’s GABRIELLE bag. These 4 amazing people have all strong connections to Chanel and to Karl Lagerfeld. Mr Lagerfeld wanted to have a personal approach for this project and everything needed to make sense. The Fashion Maestro put all his talent to make this launch a success. This bag was firstly presented at…

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

There are company stories and there are family stories. Sometimes there is a cross-road between both. This is the case of Chanel and the Polge family. This month we got the announcement that Olivier Polge, the child-wonder of Jacques is taking his father place at the head of Chanel perfumery. Olvier Polge, 40 years old become the 4th inHouse Perfumer of Chanel. Chanel, it is all about passion Chanel is potentially the most glamorous, iconic and luxury French house of all. Inspired by its creator, Gabrielle Chanel, the philosophy of the company is based on the love of doing things right. Excellence at work can only be accomplished by the best and this is something Chanel knows how to do it. Gabrielle Chanel was a woman-in-love her entire life. All the passion that animated her was placed within the company. Over the years, Chanel became an international company, privately owned,…

Chanel N.5 new TV ad spot. The real woman.

Chanel N.5 new TV ad spot. The real woman.

This month, Chanel released its new TV spot for its iconic 1921 fragrance, Chanel N.5. It is a surprising film as the French brand took us from the magic of modern fairy tales to reality show. Welcome to the real woman? Chanel N.5, an unique story of über-femininity When Chanel launched the N.5 in 1921, it was the symbol of the strong personality of Ms Chanel. It was bold, facetted and with a strong signature. It was also the first time a fragrance would use a perceptible dose of Aldehyde C12, a very powerful ingredient. It procures a clean, high-pitched floral-citrus note. For the first time in history a floral fragrance went from a “nature morte” to an “impressionism” approach. Until the launch of the Chanel fragrance, all floral fragrances were floral bouquets with a natural representation. So women would smell flowers, which was pretty convenient by that time. With…