givaudan

Mugler Angel Eau de Toilette 2019: A modern Story Of Femininity, Self-Confidence and Sex-Appeal.

Mugler Angel Eau de Toilette 2019: A modern Story Of Femininity, Self-Confidence and Sex-Appeal.

While everybody is talking about L’Oréal purchased Mugler and Azzaro, Mugler continues its development by launching a new version of Angel Eau de toilette and here below is the game called: “what has changed?”. Angel Eau de Toilette, a new flacon The Angel flacon is probably one of the most recognizable flacon in the world, not only because of its star-like shape but also because of the blue color of its fragrance. If there is one thing (there are more)…

Puredistance Black. Mystery in a master fragrance.

Puredistance Black. Mystery in a master fragrance.

Discover Puredistance Black, a new opus by Puredistance master perfumes. According to the Fragrance house, it is a mysterious and charming fragrance that stays close to the wearer and whispers style and elegance. What is remarkable with every creation done by Puredistance is the fact that in every single detail, they go for the best, the most precious, the rarest, the finest … possible. So each creation is purely a little miracle in perfumery. Perfumers have completely freedom to create,…

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and…

Fragrance words episode 3, Yann Vasnier

Fragrance words episode 3, Yann Vasnier

Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc…

Fragrance words episode 1, Le Critique de Parfum

Fragrance words episode 1, Le Critique de Parfum

Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery professionals, done exclusively for Luxuryactivist.com. You can find the original interview in French below the english translation. EPISODE 1: LE CRITIQUE DE PARFUM (EN) Our first guest is Le Critique de Parfum. It is one of the rare websites considered as a benchmark in terms of presentation, evaluation and…

Miss Dior Chérie, Marketing wins…

Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now Miss Dior “Original”. What should we think about it? 1947 Miss Dior represented the uniqueness of Dior with its new look. The war was over and everybody was looking for something new, something exciting… a renewal. And since then, Miss Dior parfum was a big hit. This beautiful…