guerlain

Mon Guerlain, the new fragrance with Angelina Jolie

Mon Guerlain, the new fragrance with Angelina Jolie

Reading Time: 6 minutesThe Luxury Fragrance industry has more than 3’000 different brands around the world, but only a few companies are more than brands, they are legends. Guerlain is for sure a true legendary icon of the Fragrance world. The Perfumery house has been shaping the history of fragrances since 1828. Almost 200 years later, the French luxury house is launching a new feminine fragrance, Mon Guerlain, and to celebrate this launch Guerlain has chosen one of the most amazing and beautiful faces of modern cinema: Angelina Jolie. Guerlain and Angelina Jolie, a personal story. Despite the fact a new face for a fragrance is always big news, the surprising point into this new Guerlain’s story is that Angelina jolie accepted to play this role. She is known to not accept brand sponsorships as she dedicates her “free” time to philanthropy and to her family. Several brands from L’Oreal, Clarins and many others…

Shalimar, new film by Guerlain. The most beautiful love story ever.

Shalimar, new film by Guerlain. The most beautiful love story ever.

Reading Time: 10 minutesHistory told us many love stories. Romeo and Juliette, Antony and Cleopatra or Paris and Helene of Troy. But do you know the biggest Love story of all? Well Guerlain celebrates this story for the past 88 years with its legendary fragrance Shalimar. And this month, they released a new film, as a magnificent poem to this amazing love story. And the star here is Natalia Vodianova. Jacques Guerlain created Shalimar in order to celebrate this amazing love story between the Mughal Emperor Shah Jahan and her third wife Mumtaz Mahal. The film reflects both a sublime vision of this true story that poets and singers leverage to the level of a true legend in the 17th century. A let you discover this amazing and emotional video. Probably one of the most beautiful videos a perfumery brand made. Mumtaz Mahal, the true story Of her true name Arjumand Banu, this…

PUREDISTANCE, Master perfumery

PUREDISTANCE, Master perfumery

Reading Time: 7 minutesDiscover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the best… all concentrated in a flacon of perfume. Many big fragrance brands could learn something here. PUREDISTANCE was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team of creative people who will give the essence of PUREDISTANCE universe. When we ask him how would he describe PUREDISTANCE, this is what he says: “PUREDISTANCE for me is a voyage to the essence. And in the essence lies beauty. The kind of beauty that is timeless.” 2 Master perfumers are today the artists behind the olfactive creations of the Brand: Ms Annie Buzantian and Mr Roja Dove. Ms Annie Buzantian…

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Reading Time: 9 minutesFragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and thanks to her special position as Evaluation Director, she has a transversal look on the Fragrance market. She is also very passionate and put a lot of professionalism and good mood on her daily work. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Beatrix Chartier (BX):  In 2012, I highlight 3 feminine fragrances: Prodigieux by Nuxe (this is a…